CHAGEE Turns Nine As One Global Brand, with Teadore and Mango BO·YACHAGEE celebrates its first anniversary as one global brand with a Muay Thai-inspired Teadore, a tropical mango take on BO·YA Jasmine Green, and the return of much-loved Tear & Win across APAC
CHAGEE celebrates its ninth anniversary on 17 November 2026, its first anniversary as one global brand. Since opening its first store in 2017, CHAGEE has grown to more than 7,600 stores worldwide.
Under the theme “One World. One CHAGEE.”, tea lovers across Greater China, Asia Pacific and North America will take part in the same anniversary celebration, connected by the same cup of tea while each market brings its own character to the occasion.
From 6 November 2026, customers in Thailand can join the celebration with the new BO·YA Mango Jasmine Green series, a Muay Thai-inspired version of Teadore and a nationwide Tear & Win celebration from 15 – 17 November 2026 where every cup wins a reward.
From One Store to One Global Family
CHAGEE opened its first store in Yunnan, China in 2017. Nine years later, it has grown to more than 7,600 stores across Greater China, Asia Pacific, and North America. This November, for the first time, every market will celebrate the anniversary together, and Thailand is proud to be part of that journey.
CHAGEE’s story in Thailand began in 2019 with its first store at CentralWorld, Bangkok. Today, it has 44 stores in 4 provinces, with recent openings in key regional hubs including Chiangmai and Chonburi.
Beyond new stores, CHAGEE has also been finding new ways to share tea culture with Thai customers. In July, it launched its “Experience Bar” concept at King Power Mahanakhon—the world’s highest CHAGEE Tea Bar on the 74th floor—and at One Bangkok, with highlight creations including “Ruby at Dusk”—an exclusive signature inspired by a traditional Thai dessert, Pla Haeng Tangmo (watermelon with dried fish dip). These Experience Bars create distinctive tea experiences that bring CHAGEE’s tea heritage together with local culture.
Meet Teadore
Teadore is a green elephant inspired by the elephant’s historical role on the Ancient Tea Horse Road, where tea travelled across mountains, borders and communities. Elephants were part of that journey, helping to carry tea across difficult terrain — making Teadore a playful nod to the long journey tea has travelled.
Teadore’s green colour, leaf-shaped ears and signature CHAGEE “C” sprouting from its head all traces back to CHAGEE’s roots in tea. In Thailand, Teadore gets a Muay Thai-inspired look, featuring traditional ‘Mongkhon’ headband, a navy hooded robe contrasting with yellow boxing gloves, and signature CHAGEE-branded Muay Thai shorts, bringing a familiar local expression to the anniversary celebration.
Limited-edition Teadore collectibles will also be available as part of the anniversary celebrations.
A Tropical Take on a CHAGEE Favourite
This month, CHAGEE is giving BO·YA Jasmine Green a tropical mango twist with the new BO·YA Mango Jasmine Green series, available as both a Milk Tea and Brewed Tea.
The drink blends four jasmine teas from Yunnan, each chosen to play a different role in the cup — from building body and structure to adding floral depth and a lifted jasmine aroma. Together, the four teas create a fuller and more layered jasmine profile before the mango is introduced.
The tea leaves are infused with fresh mango puree using Small Tainong Mango from Hainan, known for its rich aroma, with notes of floral honey and a subtle creamy sweetness. Rather than simply adding fruit flavour on top, the tea goes through a fruit-infusion aroma-locking process, where the tea leaves are then dried at low temperature to help preserve both the tea and fruit aromas. Freeze-dried mango pieces are then added for an extra burst of mango character.
The result is a refreshing take on a familiar CHAGEE favourite — opening with a bright burst of ripe mango, followed by layers of jasmine and a clean floral-fruity finish, while keeping the signature character of BO·YA Jasmine Green at its heart.
Tear & Win: Every Cup Wins
From 15 – 17 November 2026, customers who purchase two selected drinks can enjoy 50% off the second cup, with both drinks served in Tear & Win cups. The promotion is available at all CHAGEE stores, excluding Don Mueang International Airport and King Power Mahanakorn 74th floor, and applies to BO•YA Mango Jasmine Green Milk Tea, BO•YA Jasmine Green Milk Tea, Osmanthus Oolong Milk Tea, and Hojicha Genmai Milk Tea. Every Tear & Win cup has a reward inside, from drink vouchers and CHAGEE merchandise to a Hermès Lip Care Balm. Tear & Win began as a store-opening tradition. This year, it runs nationwide as a thank-you to customers.
“Our growth in Thailand has never just been about opening more stores. As one of the first markets we expanded to outside of China, Thailand has become a home for CHAGEE. Thai customers have always welcomed us from day one, and that support has given us the confidence to bring some of our most special ideas here, including our first Experience Bar and our highest store in the world. This anniversary is a chance to say thank you, and to show that we’re here for the long term as the CHAGEE family continues to grow,” said Ms. Reinuka Yaweera, Marketing Project Manager, CHAGEE Thailand
*Available from 6 – 14 November 2026 **Available from 20 November 2026 onwards
