Construction of the first phase of Central Phuket’s Luxury Expansion is now over 60% complete, with opening scheduled for Q2 2027, doubling the space dedicated to luxury brands. Building on over 20 years of success as the heart of Downtown Phuket and ‘The World’s Luxury Destination’, Central Phuket boasts the largest collection of global luxury brands outside Bangkok and is preparing to welcome global high-jewelry and watch maisons, creating the largest offering of its kind outside Bangkok.
Preparing for the countdown to a historic sensation: ‘World-Class Arena for Entertainment & Culture’, a brand new massive global landmark in the heart of Phuket, marking a significant milestone for Thailand’s tourism industry.
Discovering the ‘Ultimate Culinary Landmark’, the largest outside Bangkok, spanning over 20,000 m2 and bringing together more than 150 brands ranging from local favorites to fine dining in addition to numerous restaurants making their Phuket debut, with plans to double the number of Michelin-starred restaurants in the future.
Central Pattana plc continues to highlight the success of Central Phuket as ‘The World’s Luxury Destination’ in the heart of Downtown Phuket, serving as a hub for lifestyle and the economy, connecting surrounding residential areas, educational institutions, hospitals and businesses, and building on over 20 years of growth alongside Phuket. Central Phuket plays a key role in driving Phuket toward becoming a global luxury coastal lifestyle destination, having consistently earned the trust of renowned international and luxury brands. Its potential is demonstrated by sales at several leading brands that rank among the highest in Thailand, supported by an affluent customer base comprising Thai customers, expatriates, long-stay residents, global wealth clientele and quality tourists from around the world. The first phase of its Luxury Expansion is scheduled to open in Q2 2027, with construction now over 60% complete.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Central Pattana has pioneered development alongside Phuket city for over two decades, which has provided us with a deep understanding of the city, its people and its evolution over time. This accumulated insight has enabled us to ensure that Central Phuket operates in a way that aligns with the needs of both locals and international visitors, while creating growth opportunities for brands proven by top-tier sales figures in the country and the continued expansion of leading brands. Today, Phuket is transitioning from a global tourist destination into a luxurious coastal city that offers a complete world-class lifestyle.
Our global vision is to design the heart of Phuket as a major downtown district; a destination where the global wealthy choose to reside rather than just visit, and be on par with the world’s most prestigious coastal cities. This vision is supported by our ‘super regional mall’, the largest mega-mixed-use development in the heart of Phuket, with a total project value exceeding 26 billion baht and a Gross Building Area (GBA) of 500,000 m2 stretching over 110 rai of land. Building on its status as a prime location for global luxury brands to invest and expand, the project is doubling the size of its luxury zone and introducing new key attractions, including the ‘Ultimate Culinary Landmark’ and world-class attractions designed to draw visitors from around the world. This expansion covers an additional 14 rai of land, integrating retail, residential buildings and world-class experiences to create a ‘Global Flagship Experience’ that seamlessly blends Lifestyle, Culture, Fine dining, Coastal Living and Wellness in a single destination.”
Reinforcing our position as a Global Luxury Destination where global brands choose to establish their presence and grow, with plans to double the size of the Luxury Zone
- Preparing to welcome Cartier, the world-renowned high-jewelry and watch maison.
- Central Phuket is the only shopping center outside Bangkok to bring together the world’s leading luxury brands, with many choosing it as the location for their first exclusive stores outside the capital. Its current lineup includes BALENCIAGA, BOTTEGA VENETA, BVLGARI, BURBERRY, CELINE, DIOR, GUCCI, HERMÈS, LOUIS VUITTON, OMEGA, PMT THE HOUR GLASS, PRADA, SAINT LAURENT, TIFFANY & CO., TOD’S, VALENTINO, VERSACE and ZEGNA.
- Proven success – Proven success – Many brands at Central Phuket consistently rank among the top performers nationwide in sales, with several achieving the No. 1 position in Thailand. reflecting the strength of Phuket’s market and purchasing power. Central Phuket is now preparing to double the size of its Luxury Zone. It currently boasts the largest collection of global luxury brands outside Bangkok, with 23 luxury brands and over 250 fashion and bridge-line brands, further expanding its scale as a Luxury Destination to meet increasingly diverse customer needs.
- Discover the latest updates from global brands, including LOUIS VUITTON, with the largest boutique expansion in Southern Thailand; PRADA, with a new 597 sq.m. boutique offering the most extensive Resort and Beachwear collections; PMT THE HOUR GLASS, with an expanded space; exclusive pop-ups from CELINE and CHANEL BEAUTY; new concepts from BALENCIAGA and SAINT LAURENT; TOD’S, with its first pop-up outside Bangkok; BVLGARI, with Phuket’s first and only Exclusive Concept boutique; and TIFFANY & CO., with a New Concept Store featuring a mosaic façade—the only one of its kind in Thailand.
Bringing together the ultimate world-class attractions in one destination, marking a historic milestone for Thailand
- Set to establish a new must-visit landmark for tourists from around the globe with a World-Class Arena for Entertainment & Culture, the grandest of its kind ever, bringing Thai pride to the world stage. More details will be unveiled soon.
- Central Phuket also offers a World-Class Aquatic Experience on par with the world’s leading aquariums, alongside World Festive Events throughout the year, including Pride Month, Songkran and Countdown, bringing world-class experiences to Downtown Phuket all year round.
The Ultimate Culinary Landmark, bringing together Michelin-recognized dining and celebrated street food, on par with Central Park and centralwOrld, to create the largest World-Class Food Destination outside Bangkok
- Designed under the ‘Local to Global’ concept and stretching across an area of over 20,000 m2, the Ultimate Culinary Landmark brings together over 150 renowned dining brands with a diverse culinary mix ranging from Michelin-starred restaurants, global dining brands and local heroes to famous street food such as Kathu Boran Pork Leg, Ann Kua Gai, NARA Express, Metro Roast Duck, Mee Ton Poe, Moo Krob Ji Hong, Naimuang Restaurant Khaolak and Mae Sri Ruen Chicken Noodles. The Ultimate Culinary Landmark bridges world-class flavors with Phuket’s unique culinary culture and offers local restaurants access to customers from around the world while simultaneously introducing international dining experiences to Phuket. This venue is poised to become a destination that food enthusiasts from around the world seek out; the venue also features highlights such as Phuket’s largest Starbucks Reserve and the world-class, award-winning restaurant Su Va Na (winner at the World Culinary Awards).
- Central Phuket plans to double the number of Michelin-starred restaurants in the future, aiming to create a ‘must-visit’ food destination for anyone visiting Phuket, all centered around the concept of a coastal city that extends from day to night.
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