Melissa debuts a new footwear line in with the launch of Melissa X, focused on sneakers and inspired by the manifesto: “Everything changes all the time, except the desire to create the extraordinary.” This launch represents an innovation for the brand, which is now introducing a recurring new footwear category to its portfolio. The products within the line are assembled and constructed using textile and other materials that compose the sneaker design, going beyond the brand’s traditional Melflex®.
The motivation behind Melissa X came from extensive market research, through which the brand identified exponential growth in the women’s sneaker segment within the fashion industry. Beyond being a wardrobe essential, sneakers represent a lifestyle for consumers. More than just a product line, Melissa X positions itself as a platform for style creation, storytelling, innovation and extraordinary experiences.
To debut Melissa X internationally, the brand presents 2 models: Melissa X Loop and Melissa X Bend. Inspired by the athleisure trend, which promotes a more comfortable and effortless way of dressing and has gained strength in recent years, the new sneakers highlight the importance of comfort in everyday routines. Each model explores distinct design elements while reinforcing Melissa’s DNA through bold shapes, material mix and signature branding details, such as the iconic “M” applied to the side of selected styles.
Experience standout style and step into a world of limitless fashion with the Melissa X collection, available now at melissa Central World, Siam Center and online www.thestudiofour.com/collections/melissa
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