Revealing the Project’s Design DNA Through a Thoughtfully Curated Living Experience in the Heart of the City
InterContinental Residences Bangkok Asoke, a luxury Branded Residence in the heart of Bangkok developed by CG Capital Advisory Co., Ltd. (CG Capital), recently hosted “A Heritage Pairing” in collaboration with Arkitektura, an importer and curator of high-end furniture. The exclusive gathering was created for valued clients, reflecting the shared vision of both partners in developing a residence that enhances the quality of life of its residents through urban lifestyle design and thoughtfully curated details of everyday living.
At the core of InterContinental Residences Bangkok Asoke is a vision of living that brings timeless beauty into harmony with contemporary life, guided by the concept “Timeless Design, Future Ready Comfort.” The concept draws inspiration from Sukhumvit’s past, or the “Charm of the Good Old Days,” when the area was peaceful, verdant, and distinguished by its own unique character, before evolving into one of Bangkok’s most prominent neighbourhoods. The project’s interpretation of heritage is therefore not about returning to the past, but about reimagining its enduring values for contemporary living—from meticulous design and the quality of materials to furniture design and the creation of an environment that supports a distinctive and meaningful way of life.
Mr. Phoom Chirathivat, Managing Partner and Co-Founder of CG Capital, said, “We believe that a good residence should offer value beyond beauty at a particular point in time. It should be a place with which people feel connected and continue to appreciate over the long term. This is a fundamental principle guiding the development of InterContinental Residences Bangkok Asoke, from quality to the living experience, ensuring that the project responds to both the demands of life today and the needs of the future. At the same time, we recognise the intrinsic value of Sukhumvit as a significant location in Bangkok and a neighbourhood where stories of beautiful living have continued to unfold over time, shaping its identity as a reflection of the city’s luxury and contemporary character. We therefore aim to develop a project that builds upon Sukhumvit’s existing value, creating enduring significance for both living and investment, while remaining meaningful as time passes.”
“A Heritage Pairing” emerged from the collaboration between two partners who share a vision of creating value through design and living. CG Capital and Arkitektura bring together their respective expertise, perspectives, and meticulous attention to detail—not simply to complete the elements of the project, but to co-create a new experience that reflects the beauty of reinterpreting the values of the past through a contemporary lens.
Arkitektura also oversees the selection of the Furniture Package for InterContinental Residences Bangkok Asoke, featuring luxury furniture from Caracole, an American furniture brand known for its sophisticated classic-contemporary style. The brand’s distinctive approach to combining diverse materials creates refined and characterful pieces, designed to enhance residential spaces while reflecting the beauty, functionality, and personal taste of each resident.
“For Arkitektura, selecting furniture and design is about more than aesthetics. Each piece must bring character to a space while integrating seamlessly with the lifestyle of its residents. We draw on our experience and expertise in furniture to curate the Furniture Package in alignment with the vision of InterContinental Residences Bangkok Asoke, considering design, quality, materials, functionality, and the atmosphere each piece brings to the space. Together, these elements enhance the living experience and reflect the residents’ individual sense of style in a harmonious way,” said Mr. Somchai Akkarawittayapoom, Founder and President of Arkitektura.
The event also welcomed celebrities and distinguished guests from various fields, who came together to experience the project’s concept and DNA through thoughtfully designed food and beverage experiences. These included a Wine Pairing session as part of the Curated Experience, bringing the concept of “A Heritage Pairing” to life through the harmonious interplay of flavours, atmosphere, design, and shared moments. Guests included Prang – Apinara Srikarnchana, Saimai – Maneerat Thammaneewong, Aom – Atthaneeya Eamvasant, and Ruk – Sherene Wisitthadakul.
Pairing, however, extends beyond the combination of complementary elements. It also represents the integration of enduring values from the past with contemporary ways of living, connecting thoughtful details to create a meaningful experience. This reflects the project’s belief that luxury lies not only in what is visible, but also in the expertise behind every selection, the balance of each element, and the feelings created through shared moments of living.
“A Heritage Pairing” serves as another expression of the philosophy behind InterContinental Residences Bangkok Asoke, reinterpreting the values of the past through a contemporary perspective while preserving a sense of refinement, tranquillity, and discerning taste. At the same time, these qualities are thoughtfully integrated with the comfort and standards of modern living.
