BRAND’S Gift Sets and Hampers by Suntory Beverage & Food (Thailand) Co., Ltd. celebrates Mother’s Day with the continuation of the “Express Your Love with BRAND’S: Tell My Strongest Mom I Love Her” campaign under an Emotional Connection Marketing strategy—encouraging Thais to choose meaningful gifts that create warm moments and strengthen mother–child bonds. This year marks the first launch of a special-edition BRAND’S Bird’s Nest gift set for Mother’s Day, alongside the new “Dear Mom & Me” deep talk card set inviting mothers and children to share stories and feelings with one another, plus special promotions of up to 25% off*. Aff Taksaorn, BRAND’S Bird’s Nest presenter, joins the campaign to portray the love between mother and child.
Mr. Napis Sasivimolkul, Marketing Director for BRAND’S Bird’s Nest and BRAND’S Gifting, Suntory Beverage & Food (Thailand) Co., Ltd., said, “Mother’s Day is a special time when many Thais express love, gratitude, and care for their mothers through gifting. An online panel survey of 415 respondents in 2025 by Toluna Panel found that the top-of-mind Mother’s Day gift was bird’s nest (73%), followed by hampers and gift sets (69%), essence of chicken (66%), jasmine garlands (66%), and dietary supplements (51%). This shows that consumers aren’t just looking for gifts for a special occasion—they also want their gifts to convey love, appreciation, and care to someone who matters. Still, while gifts can stand in for feelings, many heartfelt thoughts between mothers and children are not always expressed in truly open conversation. Guided by the ‘Seikatsusha’ philosophy—putting people’s lives and needs at the center—BRAND’S has translated this insight into the ‘Express Your Love with BRAND’S: Tell My Strongest Mom I Love Her’ campaign, elevating the BRAND’S role from a valuable gift to serving as a bridge that helps mothers, children, and families grow closer and better understand one another.”
Special Highlight of “Express Your Love with BRAND’S: Tell My Strongest Mom I Love Her” Campaign
For the first time, BRAND’S introduces the “Dear Mom & Me” deep talk card set. The question cards are designed to gently guide mothers and children toward more open, heartfelt conversation—to listen, share, and strengthen their bond—across three themes: “To Remember,” which invites reflection on shared memories, journeys, and things left unsaid; “To Grow Together,” which opens perspectives to understand how each person evolves over time; and “To Love Forever,” which reveals pride, hopes, and what they want to pass on to one another. It’s easy to begin in three steps: 1) choose a conversation theme, 2) draw a question card, and 3) take turns asking and answering. Each conversation becomes a bridge that helps mothers and children spend meaningful time together and deepen their understanding and connection.
For the First Time, Special-Edition BRAND’S Bird’s Nest Mother’s Day Gift Set, Alongside More Gift Sets and Promotions
BRAND’S seeks to pass on care through quality products with benefits for loved ones of every age. BRAND’S Bird’s Nest is made from carefully selected, high-quality bird’s nest and contains NANA (N-Acetylneuraminic acid) and zinc, which contribute to the normal function of the immune system and to the protection of cells from oxidative stress. BRAND’S Essence of Chicken contains carnosine and Vitamin B12, which contribute to the normal function of the brain and nervous system. These products are presented in a variety of gift sets and hampers with special offers.
- Launch of the limited-edition BRAND’S Bird’s Nest gift set in a new garland-inspired design—symbolizing love, gratitude, and respect—complete with a blessing message and space for a personal note to mom. Available via BRAND’S comprehensive online channels: website, LINE Official Account, Shopee, Lazada, and TikTok Shop.
- Launch of the BRAND’S Bird’s Nest gift set in a heart-shaped box design featuring premium gold and red tones with illustrations of a mother and child and a bird family, symbolizing love and connection. Available exclusively at 7-Eleven, or online via 7Delivery.
- Recommended BRAND’S Bird’s Nest Mother’s Day hamper that doubles as a reusable bag. Available at leading hypermarkets and supermarkets including Lotus’s, Big C, Tops, and The Mall, as well as general trade outlets nationwide.
- Receive a complimentary “Dear Mom & Me” deep talk card set with purchases of participating products at designated department stores. Limited quantities available. Offer valid August 7-14, 2026, or while stocks last.
- Enjoy up to 25% off from July 20 – August 19, 2026*. Special offer: purchase any BRAND’S products in any size totaling THB 1,399 to receive a complimentary Mother & Child bowl set worth THB 379, from July 22 – August 28, 2026*, at participating department stores and supermarkets.
Taksaorn “Aff” Paksukcharern, presenter for BRAND’S Bird’s Nest, shared her mother–daughter story: “I feel blessed to be both Mae Oih’s daughter and Nong Peamai’s mom. It has taught me that a mother’s love is truly unconditional—and that there is always something new to learn and do for the first time as a mother. I try to do my very best, just as my mom has always done for me. Normally on Mother’s Day we would have a meal and spend time together, but this year was extra special because I had the chance to use BRAND’S ‘Dear Mom & Me’ deep talk card set with Nong Peamai. It helped the two of us understand each other even more—it was such a warm and meaningful moment. With Mother’s Day approaching, to me a meaningful gift is one given with intention, paired with time genuinely well spent together. This year I’m choosing BRAND’S Bird’s Nest to express my love and care for my super mom, and I’d love to invite everyone to say ‘I love you’ to your mom and choose something truly valuable—like BRAND’S Bird’s Nest—as a token of love on this special day.”
To build nationwide awareness, BRAND’S is rolling out an integrated marketing campaign anchored by a commercial film that tells the story of “motherhood without a manual”—where mothers navigate the many firsts of parenthood for their children. Communications span TV, online platforms, influencers, and nationwide point-of-sale media to reach consumers at every touchpoint and drive ongoing engagement. Consumers are also invited to take part in a special activity on the BRAND’S World Thailand Facebook page (https://www.facebook.com/share/p/1EcMVeRSqr/): simply answer the featured question for a chance to win, and 20 winners will each receive the “Dear Mom & Me” deep talk card set. The activity runs from July 24 to August 12, 2026, with winners announced in August 2026 on the BRAND’S World Thailand Facebook page.
“Our goal for BRAND’S Gift Sets and Hampers goes beyond sales. It’s about delivering value through quality products with real benefits—meaningful for both giver and recipient. We hope this campaign inspires mothers, children, and families to grow closer—because we believe that understanding and shared time are among the best gifts of all,” Napis concluded.
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