Joined by Billkin-Putthipong to mark the launch with stylish, fizzy nights across Thailand
“Coca-Cola”, the iconic beverage brand of The Coca-Cola system in Thailand—comprising ThaiNamthip Corporation PLC, HaadThip PLC, and Coca-Cola (Thailand) Ltd., has officially launched ‘Coke’ Zero Zero, making Thailand the first country in Southeast Asia to introduce the brand’s zero sugar, zero caffeine innovation.
Created for moments when people want to enjoy the unmistakable taste of Coca-Cola without sugar or caffeine, Coke Zero Zero offers a new choice that fits naturally into modern, all-day lifestyles, from casual evenings with friends to late-night meals at home or out.
Launched under the campaign idea “Enjoy your Stylishly Fizzy every night to the Zero Zero Limit” the new product invites people to enjoy the iconic, uplifting refreshment of ‘Coca-Cola’ at any time of day, with zero sugar and zero caffeine, without compromising on taste and offering a worry-free choice for any occasion.
Thai superstar Billkin-Putthipong Assaratanakul joins the campaign, bringing his signature style and energy to moments that celebrate connection, creativity and the signature fizzy refreshment of Coke Zero Zero. Reflecting how today’s consumers live, socialize, and unwind, the launch highlights how Coke Zero Zero, with its zero sugar and zero caffeine profile, caters to the diverse and evolving needs of people, fitting seamlessly into everyday moments that feel personal, expressive and effortlessly stylish.
Kitisak Manoratana, Senior Director, Marketing for Coca-Cola in Thailand, said: “It is truly exciting that Thailand is the first country in Southeast Asia to launch ‘Coke’ Zero Zero. Coca-Cola recognizes that consumer behavior trends are increasingly diverse and ever evolving, and this presents a perfect opportunity for us to expand our portfolio with our latest innovation: Coke’ Zero Zero, with zero sugar and zero caffeine. Alongside ‘Coke’ Original Taste and ‘Coke’ Zero Sugar, this new addition offers yet another great choice for consumers who love the delicious, fizzy taste of ‘Coke’ but want to manage their caffeine intake in the afternoon, evening, or at night. We want everyone to enjoy their ‘Coke’ moment before bed, with absolutely no worries.”
A Stylish Launch, On and Off the Clock
‘Coke’ Zero Zero made its debut with an exclusive and glamorous Zero Zero Night Out Party at The Commons Thonglor, transforming the venue into a sleek, contemporary Night Takeover space. Billkin-Putthipong joined the celebration to create unforgettable moments alongside an impressive roster of creators and guests, with engaging activities including editorial-style photo sessions and stylish hangout experiences.
The evening was further elevated by the electrifying beats of rising DJ talent DJ TIITO, whose sound and energy captured the mood of the night: stylish, vibrant, and unmistakably moder, reflecting ‘Coke’ Zero Zero’s identity as the beverage of choice for a new generation of stylish, carefree night owls.
Extending the experience beyond the launch event, Coca-Cola brought the campaign to life across Bangkok by collaborating with creators to share creative late-night dining ideas paired with ‘Coke’ Zero Zero. Promotions in partnership with Grab Dine Out and GrabFood encouraged people to enjoy the stylish fizz wherever they were.
Another highlight, “Night MIT,” saw celebrities visiting some of Bangkok’s most popular lifestyle districts, including Banthat Thong and Yaowarat (Chinatown), creating city-wide buzz alongside over 2,000 restaurants across the capital.
Bringing Coca-Cola Zero Zero to People Across Thailand
Delivering on its promise of more choice, zero compromise, Coca-Cola Thailand is inviting people to experience the new taste through pop-up tasting events across some of Bangkok’s most vibrant neighborhoods, including Silom, Siam, and Thonglor, as well as regional hotspots like the Chiang Mai Night Bazaar.
On social media, fans can join interactive filters and challenges, sharing their own stylishly fizzy moments with the community. Rounding out the experience, a series of collaborations with popular evening dining spots, delivery platforms, and night markets will make it easy to pair ‘Coke’ Zero Zero with favorite local meals.
Dressed in a bold black-and-gold design that stylishly stands out, ‘Coke’ Zero Zero reflects its zero sugar and zero caffeine credentials while maintaining the iconic Coca-Cola look consumers know and love.
Coke Zero Zero is now available nationwide at leading retailers and online channels in the following formats: 325ml can, 6-can multipack, 510ml bottle, and 1.5-litre bottle.
