Suntory Beverage & Food (Thailand) Co., Ltd. announced the launch of ‘BRAND’S BRAIN CAMP: Discover Yourself, Shape Your Future’ for 2026, continuing its commitment to support Thai high school students in upper secondary level to prepare for their academic and career paths. The program will be delivered through BRAND’S BRAIN CAMP roadshows across four major cities nationwide. This year’s highlights focus on holistic youth development through self-discovery activities, essential skills workshops, and career guidance, featuring real professionals and university seniors from various faculties who will share their experiences in close interaction. The event also includes a dedicated mental wellness space and comprehensive scholarship information. Participants will receive certificates to support their university applications. In addition, the program features year-round activities, including a campaign offering a free online mock test, 12 Live sessions covering career and mental health topics for youth, and BRAND’S ProXperience, which provides internship opportunities with leading organizations. Interested students can register at www.brandsbraincamp.com
Miss Jaturaporn Thanapornsungsuth, SVP – Head of Marketing at Suntory Beverage & Food (Thailand) Co., Ltd., a leading health enrichment product under the BRAND’S trademark stated, “BRAND’S Essence of Chicken is committed to Suntory’s core value of ‘Giving Back to Society,’ with a strong focus on supporting education and empowering Thai youth through various initiatives. In 2025, the company launched ‘BRAND’S BRAIN CAMP 2025’ as a roadshow across four major cities nationwide, reaching over 15 million youth through both offline and online channels. For 2026, the company continues the success of the program under the theme ‘BRAND’S BRAIN CAMP: Discover Yourself, Shape Your Future,’ aiming to support and prepare upper secondary students across the country as they transition to university to help them discover themselves, plan their education, and choose career paths aligned with their interests and potential with confidence. The program also supports participants with BRAND’S Essence of Chicken products to enhance the potential of the participating youth, with the benefits of Carnosine and Vitamin B12, which contribute to the normal function of the brain and nervous system, supporting learning, analytical thinking, and decision-making for a more effective future.”
Key highlights of BRAND’S BRAIN CAMP this year are designed to meet the needs of youth in all dimensions:
- Self-Discovery Zone – A space for self-exploration through aptitude and interest assessments, along with guidance on suitable faculties and career paths.
- Career & University Clinic – An activity allowing participants to engage with professionals from over 30 career fields and seniors from more than 20 university faculties, providing close guidance on faculty selection, with support from the Digital Economy Promotion Agency (Depa), whose experts in technology and AI will share their experiences.
- Workshops on building strong and effective portfolios, university interview preparation, and development of six key skills: entrepreneurship, communication, financial management, application of technology and AI, self-development, and emotional management.
- Mental Wellness Space organized in collaboration with Sati application, a mental health platform, to help youth understand and manage their emotions appropriately during this transitional stage of life.
- Scholarship Booth providing scholarship information from ‘Equitable Education Fund’ and leading universities with close guidance.
- All participants will receive a certificate to support their portfolio and to enhance their university applications.
The program will be held in four provinces including Chiang Mai on July 18 at Chiang Mai University Auditorium, Khon Kaen on August 1 at Khon Kaen University Auditorium, Bangkok on August 13–14 at Bangkok International Trade & Exhibition Centre (BITEC Bangna), and Songkhla on August 29 at The 60th Anniversary of His Majesty the King’s Accession to the Throne International Convention Center. Interested participants can register at https://brandsbraincamp.com
In addition, the program will feature year-round activities to expand access to youth nationwide, starting with a special campaign from June 1 – October 31, 2026, offering a free online mock test (valued up to 200 THB) with the purchase of one bottle of BRAND’S Essence of Chicken. Participants can add LINE @brandsworld, scan the number inside the bottle, and redeem using BRAND’S Points. There will also be 12 Live sessions from September to November 2026 covering a wide range of topics on careers and mental health, allowing those who cannot attend the event to access knowledge via TikTok: Brandsworld_thailand, YouTube: BRAND’S World Thailand, or Zoom, more details are available on Facebook Page: BRAND’S World Thailand. Additionally, BRAND’S ProXperience will offer students the opportunity to intern with leading companies in their fields of interest, providing real work experience and essential skills for future careers. Applications will open in July 2026, with selected students beginning their internships in October 2026.
Dr. Jakkanit Kananurak, Vice President, Digital Manpower Development and Promotion Department (depa) stated, “depa is committed to driving the future of Thai people and elevating the country’s digital economy toward global leadership, prioritizing the development of Thai people in all dimensions, especially youth as a key force of the nation, to be ready for changes in the digital era through promoting access to knowledge, technology, and essential experiences for learning and working in the future. Therefore, we are supporting ‘BRAND’S BRAIN CAMP: Discover Yourself, Shape Your Future’ which reflects our shared vision in empowering Thai youth to discover their potential, understand their strengths, and plan their education and career paths appropriately. In this campaign, depa supports knowledge sharing by inviting the real professionals in digital technology and AI to share real-world experiences, helping youth gain a better understanding of career paths. We hope this initiative will inspire interest in digital and AI careers among Thai youth, enabling them to grow and contribute to innovation while keeping pace with global changes.”
“BRAND’S remains committed to continuously supporting and developing the potential of Thai youth. We hope that BRAND’S BRAIN CAMP will play a key role in inspiring, building confidence, and providing opportunities for youth to discover their potential and grow into an important force for the country in the future,” Ms. Jaturaporn concluded.
High school students interested in joining ‘BRAND’S BRAIN CAMP: Discover Yourself, Shape Your Future’ can find more details and register at https://brandsbraincamp.com and Facebook Page: BRAND’S World Thailand
