Coca-Cola (Thailand) Ltd. has announced the appointment of Kitisak Manoratana as Senior Director, Marketing Thailand. In this role, Kitisak will be responsible for leading the company’s marketing strategy and execution across Thailand, focusing on driving robust marketing initiatives that align with Coca-Cola’s vision as a total beverage company and deepen consumer engagement in this dynamic market.
Kitisak will focus on deepening Coca-Cola’s connection with Thai consumers by building strong local intimacy and insights, translating global strategies into locally relevant marketing, and developing local marketing talent to drive sustainable growth. His appointment reflects Coca-Cola’s unwavering commitment to consumer-centricity and innovation, ensuring its brands remain relevant and meaningfully connected with consumers across Thailand.
Kitisak brings more than 15 years of FMCG experience, having held senior marketing leadership roles at leading global consumer goods companies. He joined Coca‑Cola Thailand in 2016 as Sparkling Marketing Manager and has since assumed roles of increasing responsibility across the organization.
Most recently, as Senior Director, Marketing – Hydration & Sports for the ASEAN & South Pacific Operating Unit, Kitisak played a key role in accelerating category growth and strengthening the company’s competitive position in priority markets, including Australia and New Zealand.
This appointment marks an important milestone in Kitisak’s journey as a homegrown Thai leader within The Coca‑Cola Company, bringing rich international experience and underscoring the company’s commitment to developing local talent and empowering future leaders across the region.
