The Association of Siamese Architects under Royal Patronage (ASA), in collaboration with TTF International Co., Ltd., has officially announced the readiness of Architect’26, the largest building technology exposition and one of the most influential architectural exhibitions in ASEAN. Held under the concept “SATI : WISDOM : PROMPT,” the event will showcase a wide range of exhibitions and activities designed to respond to rapid global changes, with the aim of enhancing societal well-being and elevating Thai architecture onto the international stage. Architect’26 will feature comprehensive innovations in design and construction from more than 1,000 leading brands from Thailand and abroad, alongside the launch of a dedicated application platform that serves as an online community, enabling convenient access to event information and updates. The six-day event, scheduled from 28 April to 3 May 2026 at Challenger Hall, IMPACT Muang Thong Thani, is expected to welcome over 300,000 visitors from around the world.
Mr. Asae Sukhyanga, President of the Association of Siamese Architects under Royal Patronage (ASA), stated that Architect’26, now in its 38th consecutive edition, reflects the Association’s commitment to continuously accumulating, developing, and passing on new professional knowledge to inspire members of the architectural community toward a shared and sustainable future. As ASA approaches its 100th anniversary in the coming years, Architect’26 will serve as a comprehensive platform to elevate Thai architecture onto the international stage. The event will span over 75,000 square meters, comprising approximately 70,000 square meters dedicated to product and technology showcases in design and construction by more than 1,000 leading companies from Thailand and abroad, as well as an additional 5,500 square meters allocated for ASA Pavilion, featuring contributions from four professional architectural organizations, over 120 architectural firms that are ASA members, and more than 40 academic institutions nationwide.
Architect’26 is recognized as the largest building technology exposition and one of the most influential architectural exhibitions in ASEAN. This year’s event will be held under the concept “SATI : WISDOM : PROMPT” from 28 April to 3 May 2026 at Challenger Hall, IMPACT Muang Thong Thani, Bangkok. The event aims to establish a new foundation of wisdom in response to the evolving landscape of work and life, as artificial intelligence continues to play an increasingly significant role across multiple sectors, requiring a deeper understanding and alignment within the broader social context, including the fields of architectural design and construction technology. With its diverse exhibitions, knowledge-sharing forums, and comprehensive range of products and services, Architect’26 is expected to receive strong engagement from both domestic and international audiences, attracting more than 325,000 visitors over the six-day period.
Mr. Jaturon Kingminghae, Chairman of Architect’26, outlined the overall readiness of the exhibitions and activities within Architect’26, which are organized into five main sections: THEME EXHIBITION, FORUM, THE FOUNDATION, INTELLIGENCE & COLLABORATION PLATFORM, and ACTIVITIES AND SERVICES. The first section, the main exhibition, features “Thai Intelligence,” a showcase that reveals design processes shaped by human wisdom through full-scale prototypes, craftsmanship, and architectural components, reflecting the thinking, experimentation, and accumulated experience of Thai architects while integrating local wisdom with contemporary design approaches recognized at both regional and global levels. Located at the central exhibition hall, THAI INTELLIGENCE serves as the key highlight of the THEME EXHIBITION, presenting full-scale prototype works by internationally recognized Thai architects, including Boonserm Premthada (Bangkok Project Studio), Kulapat Yantrasast (WHY Architects), and Jenchieh Hung and Kulthida Songkittipakdee (HAS design and research).
The exhibition continues with ASA ALL MEMBER – Thailand Only, which reflects the relationship between architecture and the Thai context. It is followed by ASA EMERGING YOUNG ARCHITECTS IN THE AGE OF NEW DISRUPTIONS, an exhibition showcasing the works of a new generation of architects and designers in an era of rapid change. The exhibition serves as an open platform for emerging practitioners, both individuals and firms, to present their ideas and works, highlighting the evolving roles, perspectives, and potential of contemporary designers in shaping the future direction of Thai society alongside the global context.
The FORUM section is divided into two main programs, beginning with the ASA INTERNATIONAL FORUM, an architectural conference that brings together leading voices from across the global architecture and design community for a series of keynote presentations and exchanges of ideas. Through diverse topics, the ASA International Forum presents perspectives that reflect the relationship between “WISDOM” (human intelligence) and “NEW INTELLIGENCE” (emerging intelligence), shared through the insights and experiences of leading international architects. The forum will be held over two days, on 2–3 May 2026, at Phoenix Hall, IMPACT Exhibition and Convention Center, Muang Thong Thani.
In addition, the ASA INSPIRATION LAB serves as a professional seminar platform under the themes of “WISDOM” (human intelligence) and “NEW INTELLIGENCE” (emerging intelligence), the program brings together leading architects, designers, thinkers, and experts from Thailand and around the world to share their experiences, ideas, and new explorations that are shaping the future of design.
THE FOUNDATION section presents the ASA Experimental Design Competition, an international conceptual design exhibition open to ASA members, architects, students, and the general public, inviting participants to submit design proposals under the theme “Hybridized Wisdoms: Architecture Across Multiple Intelligence.”
This is followed by the YOUNG GENERATION WORKSHOP, presented under the ASA EDUCATIONAL INSTITUTE, which showcases practical design works developed through collaboration between faculty members and students from architectural institutions across Thailand. The section concludes with the Thesis of the Year Awards 2026, showcasing outstanding architectural thesis projects of the year.
The INTELLIGENCE & COLLABORATION PLATFORM features the ASA Architectural Design Awards 2026, showcasing award-winning works that reflect design concepts, methodologies, and contextual responses through contemporary built projects, selected by the Association of Siamese Architects under Royal Patronage. The section also includes the Center Stage Forum, a central activity space for talks, presentations, and public programs, providing an open platform for knowledge exchange and dialogue among architects, designers, and visitors.
In addition, the section features exhibitions under ASA’s urban initiatives and public policy programs, including ASA Conservation Network, ASA VERNADOC 2026 and etc. Furthermore, the section presents exhibitions from public sector design competitions and collaborative initiatives with government agencies and other organizations, highlighting a wide range of projects and activities developed in partnership across sectors.
The Chairman of Architect’26 also highlighted another key zone featuring exhibitions from leading professional associations, including the Thailand Interior Designers’ Association (TIDA), the Thai Association of Landscape Architects (TALA) under the theme “TALA: Thai Wisdom and Artificial Intelligence,” the Thai Urban Designers Association (TUDA), and regional architectural associations. In addition to these diverse exhibition areas, the event also features the ACTIVITIES AND SERVICES section, which offers a range of engaging programs and services for visitors. A key highlight is the Tripartite Collaboration Platform (ASA / ACT / CDAST), a central space that demonstrates collaborative frameworks among the three institutions, supported by the Association of Siamese Architects under Royal Patronage, the Architect Council of Thailand, and the Council of Deans of Architecture Schools of Thailand.
The program concludes with a range of special activities, including ASA Club, ASA Book Shop, ASA Kids Club: KITBLOX & Family Corner, ASA Night: Gala Dinner, and ASA Day HEY, a dedicated space for both emerging and established members to connect and engage. In addition to these highlights, many more activities and exhibitions await visitors throughout Architect’26. For the latest updates on featured exhibitions and special programs, please visit www.asaexpo.org or follow the official Facebook page: ASA Architect Expo.
In this occasion, Dr. Thongchai Boonyoo, Vice President for Special Activities of the Association of Siamese Architects under Royal Patronage (ASA), introduced the ASA Application, a digital community platform designed to provide convenient and efficient access to Architect Expo information and updates. The application offers a range of member-focused services, including registration and onboarding for new members, access to event schedules and seminar programs, and integrated sign-up functions within a single platform, as well as a Continuing Professional Development (CPD) tracking system, which is a key component for architectural professionals. It also provides a space for communication and knowledge exchange among members, a centralized hub for professional resources and documentation, and direct updates from ASA to its members. In addition, the platform includes sponsor visibility features through logo displays, as well as internal working systems for committees to review and approve tasks, enabling staff to manage data more efficiently. Future developments will further enhance the platform with features such as QR code check-in and automated certificate issuance.
Mr. Supaman Munka, General Manager of TTF International Co., Ltd., the organizer of Architect’26, provided an update on the event’s progress, stating that approximately 830 exhibitors have confirmed participation, covering over 85% of the exhibition space, equivalent to 24,401.13 square meters (as of 13 March 2026). This strong response reflects the confidence of both domestic and international companies in ASEAN’s largest platform for architectural technology and building products.
Among these, 201 exhibitors are new participants, accounting for 23.05% of the total exhibition space. International exhibitors represent approximately 10% of the total space, with participants from a diverse range of countries, including China, Japan, South Korea, India, Singapore, Malaysia, Vietnam, Taiwan, Italy, Romania, and Croatia. The event is expected to attract more than 325,000 visitors over the six-day period, with approximately 70% classified as professional visitors, including architects, designers, engineers, contractors, real estate developers, and building material distributors, all of whom are key decision-makers within the industry. To date, Architect’26 has continued to generate strong interest, with 4,584 pre-registered visitors, representing a 0.8% increase compared to the same period last year. Of these, 69.6% (approximately 3,190 registrants) are professional visitors, while 97.5% are domestic attendees and 2.5% are international visitors, reinforcing the role of Architect’26 as an international platform that connects business networks across the architecture and construction industries.
“Architect’26 continues to reflect its role as a central platform for Thailand’s architecture and construction industries, both in terms of the scale of the event and the quality of its participants. Beyond being an exhibition space, the event serves as a key platform that connects business, design, and technology, playing an important role in driving Thailand’s construction industry, valued at over 1.4 trillion baht, as well as the broader creative economy.”
Key highlights of the event include the Thematic Pavilion, which this year features the largest number of designer–brand collaborations to date, with a total of eight pavilions: These are WATSADU NIYOM x HAA Studio, VANACHAI x Studio Tofu, TODA x Supermachine Studio, PANEL PLUS x ACa Architects, HAFELE x Jenchieh Hung + Kulthida Songkittipakdee / HAS design and research, SCG x SaTa Na, SMARTMATT, INTO SPEC x Context Studio, ALUFRAME x Unknown Surface Studio.
In addition, the event will feature the Palette of Materials Pavilion, a new highlight that presents design inspiration through the display of real materials in the form of mood boards, bringing together 80 compositions from 40 design studios, utilizing over 800 material samples that are combined and reinterpreted from diverse perspectives. The pavilion is supported by a range of leading brands, including S-ONE, CPH, UNILAMP, TODA, DEFG, Zonic Vision, IS DELIGHT, Panel Plus, Pioneer, BUA Design, and MAHAJAK, contributing materials and equipment to enhance the overall atmosphere and deliver a more immersive experience within the space.
The event will also showcase a range of innovative products introduced for the first time under the Best Innovation Award 2026. Participating brands include INSEE LBM, DOS, TOA, JORAKAY, GREENLAM, DYNASTY CERAMIC, LAVAMIC, S-ONE, SIAMTAK, TOSTEM, VG, WATSADU NIYOM, WDC, CYBER LOCK, BRT, and CHAMPACA, highlighting the latest advancements in building materials and construction technologies.
For visitors interested in attending Architect’26, the event is now more accessible than ever via the MRT Pink Line (Impact Muang Thong Thani Station – MT01), which provides direct access to Challenger Hall through the newly introduced Sky Entrance. Upon entering the exhibition area, visitors will immediately encounter the Palette of Materials Pavilion as the first highlight, serving as a starting point for exploring material trends and design directions featured in this year’s event. To further enhance convenience, the organizers will provide complimentary minivan shuttle services connecting the venue with BTS Mo Chit and MRT Rama 9, operating daily from 9:30 a.m. to 8:30 p.m. In addition, visitors can enjoy exclusive privileges from leading brands across food, beverage, hospitality, and transportation categories, including Bolt, LINE MAN RIDE, TK Palace Hotel, and a variety of restaurants around IMPACT, ensuring a seamless and memorable experience throughout the event.
Architect’26, held under the concept “SATI : WISDOM : PROMPT,” will take place from 28 April to 3 May 2026, from 10:00 a.m. to 8:00 p.m., at Challenger Hall 1–3, IMPACT Muang Thong Thani, Bangkok. Visitors can pre-register at https://architectexpo.com/prereg/TH and stay updated with the latest news and event details via www.ArchitectExpo.com or the official Facebook page: ASA Architect Expo.
