EGG Digital has launched a debut platform for emerging creators through the “Reviewjeung Brand-Eung-Dai-Loey — presented by Influmatch.AI” campaign, developed in collaboration with TikTok and five leading brands across key industries: Government Savings Bank, Ajinomoto, Oriental Princess, CPF, and TrueBusiness. The initiative gave new creators a real-world brief to produce review content using TikTok filters and effects, with prizes to be won and future collaboration opportunities available through the Influmatch.AI platform. Over the campaign period, content generated more than 27 million total views and reached more than 1.8 million users, demonstrating Influmatch.AI’s effectiveness in connecting brands with the right creators.
“Influencer marketing has become a core lever for brand awareness and business outcomes in today’s digital economy. We also see many social media users with strong creative potential who simply lack opportunities to debut as creators,” said Ratthee Charoenratvorakul, General Manager – MarTech Solution, EGG Digital Co., Ltd. “We created ‘Reviewjeung Brand-Eung-Dai-Loey — presented by Influmatch.AI’ to give emerging creators a stage to show what they can do — because we believe opportunity is the starting point of success. Today, success is not defined by follower count alone; it is measured by visibility and engagement. Our aim was to help creators launch and grow, while enabling brands to discover high-potential partners for future collaboration.”
A Real-World Brief for Emerging Creators
Powered by Influmatch.AI — an AI-powered platform designed to precisely match creators and influencers with brands under the concept “Perfect Matches, Powerful Brand Growth” — the campaign was delivered with TikTok, one of Thailand’s primary platforms for influencer marketing given its audience reach and engagement levels, alongside five leading brands spanning Government Savings Bank, Ajinomoto, Oriental Princess, CPF, and TrueBusiness. Participants produced review content across diverse categories industries from finance, food, beauty, ready to eat and business solutions, reflecting Influmatch.AI’s ability to support varied marketing needs and open opportunities for creators from every field.
Measurable Engagement and Visibility
From January 19 to February 18, 2026, the campaign delivered more than 27 million total content views — exceeding its KPI by over 500% — along with a reach of more than 1.8 million, over 140,000 engagements, and an increase of more than 32% in creator sign-ups on the Influmatch.AI platform. The program awarded more than 200 prizes to weekly top performers, including an Apple iPhone 17 Pro, Apple iPhone 16e, DJI Mic Mini Transmitter, DJI Osmo Mobile SE, and more. Beyond the prizes, standout creators gained direct exposure and opportunities to join the Influmatch.AI creator network for long-term brand collaboration.
“Looking ahead through 2026, we expect creators and influencers to play an even greater role in digital marketing — including in driving sales outcomes. Brands will increasingly work with creators across categories and audience sizes, particularly micro and nano influencers who, despite smaller followings, consistently deliver higher engagement. AI will also become an essential enabler for precise brand-influencer matching — from data analysis and shortlisting to systematic performance measurement. Our goal is for this campaign, and for Influmatch.AI, to serve as the connector that creates shared value and helps build a creator ecosystem where everyone can grow together,” Ratthee concluded.
For creators who use social media to tell stories, express identity, and build communities — across lifestyle, beauty, finance, technology, food, travel, and niche interests — Influmatch.AI connects them with brands aligned to their audience and profile, turning creativity into income opportunities. Although the main campaign has concluded, Influmatch.AI continues to accept creator sign-ups on an ongoing basis, strengthening its database and network for future campaigns. Creators can register at any time to expand their opportunities for brand collaboration and become part of a long-term creator ecosystem.
For enterprise clients interested in EGG Digital’s services, visit https://influmatch.ai/ or call 02-020-2364.
