Nestlé (Thai) Ltd. has collaborated with retail partners, including leading convenience stores and supermarkets, to launch a major promotional campaign for 2026, “Nestlé GOODx3.” The campaign features Nestlé products that are Good for Wallet, Good for You, and Good for the Planet and Community, and invites consumers to make smarter choices by selecting quality food and beverages for themselves while choosing products made with sustainable sourcing ingredients. This initiative also encourages active participation in proper post-consumption packaging management for a better world, reinforcing Nestlé’s philosophy of “Good food, Good life.” Nestlé remains committed to sustainable sourcing and high-quality, more nutritious products, while creating shared value for communities. This campaign responds to the needs of today’s consumers, who seek not only great value but also products that reflect their values and a good life that aligns with their lifestyles.
First: Good for Wallet
Nestlé invites consumers to enjoy shopping for their favorite products at special prices. Receive a discount of up to 20% on the purchase of a second Nestlé’s product, making it more rewarding to select products that meet their needs while offering greater value.
Second: Good for You
Consumers can choose from a variety of Nestlé products that are high-quality, tasty, and more nutritious, meeting the needs of people at every life stage. In addition, special activities promoting a balanced diet will be offered to customers who purchase Nestlé products totaling 999 baht at Tops or Lotus’s. The first 30 customers at each participating store who present their receipt will receive the opportunity to join a one-on-one “Balanced Diet” program with Ms. Jessica Cuny (Be Fit with Jess), an online health coach. Participants will receive guidance on balanced diet techniques using Nestlé products for every meal over a four-week period to support sustainable good health.
Third: Good for the Planet and Community
Consumers can help protect the planet by choosing Nestlé products designed for recycling and ensuring proper post-consumption waste management. Nestlé is collaborating with WasteBuy Delivery to promote sustainable used packaging management by setting up recyclable waste collection points at activity booths in participating stores. Consumers are invited to bring recyclable waste to sell in exchange for money. As a special incentive, consumers will receive special price when they sell Nestlé packaging for recycling.
Experience the promotion of the year, Nestlé GOODx3, from February 18 to April 3, 2026, at participating supermarkets and convenience stores nationwide, including 7-Eleven, Lotus’s, Big C, Makro, Tops, Gourmet Market, Villa Market, MaxValu, Foodland, and CJ Express. Nestlé also invites consumers to start choosing a good life every day and to join in creating a better society, community, and world.