KB J Capital, a South Korea–based non-bank financial services provider, celebrates its 5th anniversary of operations in Thailand, marking a significant milestone in its journey of growth and innovation. The company reaffirms its vision for sustainable expansion through modern financial innovation, strong governance, and responsible lending practices—strengthening consumer confidence and contributing to the advancement of Thailand’s financial industry toward global standards.
Mr. Hyunwoo Noh, Chief Executive Officer of KB J Capital Co., Ltd., stated, “Over the past five years, KB J Capital has achieved steady growth amid challenging economic conditions and intense competition. By leveraging technology-driven business models and adhering to the principles of responsible and fair lending, we have earned the trust of customers nationwide and established a strong presence in Thailand’s non-bank lending market. This reflects the strength of our organization, our readiness for long-term growth, and our ability to deliver solutions that truly meet market needs.”
Looking ahead to 2026, KB J Capital aims to expand its customer base with a strong focus on quality growth while driving sustainable revenue expansion through robust risk management and social responsibility initiatives. These include financial assistance measures for flood-affected communities and continued support for educational activities. The company remains committed to becoming one of Thailand’s leading non-bank lending providers.
KB J Capital’s growth strategy centers on strengthening its two core revenue-generating products:
• Kashjoy Revolving Loan, a flexible personal loan solution designed to meet everyday financial needs, including the Kashjoy Easy Cash Card, which offers convenience and security through digital application via the Kashjoy Easy Application.
• Samsung Finance+, a digital lending innovation that enhances access to technology and has demonstrated strong growth momentum in the Thai market.
In addition, the company places strong emphasis on the adoption of artificial intelligence (AI) to enhance operational efficiency across all business processes, strengthen competitive advantages, and elevate service quality. KB J Capital’s long-term vision goes beyond business expansion—it focuses on leveraging technology to improve customer experience, develop financial innovations aligned with market demand, and create shared value for employees, customers, and all stakeholders.
KB J Capital’s achievements have also been recognized on the international stage. The company was awarded “Most Innovative New Financial Lending Company – Thailand 2025” at the International Finance Awards 2025, presented by International Finance Magazine. This recognition underscores KB J Capital’s strengths in innovation, growth strategy, and corporate governance, reinforcing its readiness for sustainable long-term expansion.
As KB J Capital enters its next chapter, the company is committed to driving growth as a technology-led non-bank lending leader, guided by innovation, strong governance, and a vision to create lasting value for Thai society and the national economy.
