The Coca-Cola system in Thailand celebrated a historic milestone as the original FIFA World Cup Trophy arrived at Don Mueang International Airport, Thailand. The arrival marks a thrilling moment for Thai football fans, who will have the rare chance to see the original FIFA World Cup Trophy up close on 24 January as part of the 20th anniversary of the FIFA World Cup™ Trophy Tour by Coca-Cola.
The welcome ceremony was attended by Selman Careaga (4th from left), President of Coca-Cola ASEAN & South Pacific Operating Unit, and FIFA World Cup legend Gilberto Silva, a member of Brazil’s iconic 2002 World Cup–winning team, who posed with the 18-carat solid gold trophy.
Also in attendance to witness this historic moment were senior leaders from the Coca-Cola system in Thailand Reetima Rakyan, Vice President and General Manager of Coca-Cola Thailand; Peeyush Sharma, President Designate, ThaiNamthip Corporation Public Company Limited; Maj. Gen. Patchara Rattakul, Chief Executive Officer, HaadThip Public Company Limited; and Jose Henrique Zeitune, Chief Operating Officer, HaadThip Public Company Limited, along with Nualphan Lamsam, President of the Football Association of Thailand under the Royal Patronage.
The original FIFA World Cup Trophy will be showcased at River Park, ICONSIAM, on Saturday, 24 January 2026. This once-in-a-lifetime experience allows fans to get up close to one of the world’s most coveted sporting symbol ahead of the FIFA World Cup 2026™.
The FIFA World Cup Trophy Tour by Coca-Cola underscores Coca-Cola’s commitment to global sporting moments and celebrates the deep-rooted football culture present across Thailand.
People in photo (from left to right):
- Peeyush Sharma, President Designate, ThaiNamthip Corporation Public Company Limited
- Nualphan Lamsam, President of the Football Association of Thailand under the Royal Patronage
- Selman Careaga, President of the ASEAN & South Pacific Operating Unit, The Coca-Cola Company
- Gilberto Silva, FIFA World Cup™ legend
- Maj. Gen. Patchara Rattakul, Chief Executive Officer, HaadThip Public Company Limited
- Jose Henrique Zeitune, Chief Operating Officer, HaadThip Public Company Limited
- Reetima Rakyan, Vice President and General Manager of Coca-Cola Cola Thailand, Laos, Vietnam, and Cambodia
Notes to the editor:
- The original FIFA World Cup Trophy is awarded to the winners of the FIFA World Cup but remains in FIFA’s possession. It is made of solid gold, weighs 6.175 kg, and was designed in 1974, depicting two human figures holding the globe aloft.
- Only a select group—former FIFA World Cup winners, Heads of State and the FIFA President—are allowed to touch the original FIFA World Cup Trophy.
- The winning team is initially presented with the original FIFA World Cup Trophy before being permanently awarded the FIFA World Cup Winner’s Trophy, made of gold-plated metal.
- The FIFA World Cup Trophy Tour by Coca-Cola offers fans an extraordinary moment to connect with football history and share in the passion of the sport.
- As a longstanding partner of FIFA, Coca-Cola has the exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the most coveted Trophy in the world ahead of FIFA World Cup 2026. The Coca-Cola Company has had a relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup since 1978.
