Krungsri (Bank of Ayudhya PCL and its business units), together with Allianz Ayudhya Assurance PCL and Thai Life Insurance PCL, has extended its strategic bancassurance partnership for another 10 years. The move reaffirms Krungsri’s dedication to delivering comprehensive financial and health solutions designed to enhance financial security and family planning for all customers.
Mr. Sayam Prasitsirigul, Head of Retail and Consumer Banking Group, Bank of Ayudhya PCL, said, “Krungsri places strong emphasis on developing financial services that respond to customers’ needs in every dimension. While consumer behavior continues shifting toward digital channels, our branch network remains vital for delivering personalized advice. With more than 500 branches nationwide, Krungsri is well positioned to serve customers across the country. Our continued partnership with Allianz Ayudhya Life Assurance and Thai Life Insurance is a source of pride, reflecting the ongoing trust from two strong partners. Together, we will co-create quality services and deliver protection that customers can rely on.”
Krungsri has maintained a strong bancassurance partnership with Allianz Ayudhya Life Assurance and Thai Life Insurance for several years. This 10-year renewal introduces a specialized geographic sales structure: Allianz Ayudhya Life will oversee the Bangkok metropolitan area, while Thai Life Insurance will cover provinces nationwide. Together, they offer a diverse portfolio of products designed for long-term financial security and family planning. crafted for long-term financial security and family planning. Supported by expert advisors and a seamless branch network, Krungsri ensures that finding the right coverage for any lifestyle is simple and stress-free.
Mr. Thomas Wilson, President and Chief Executive Officer, Allianz Ayudhya Assurance Public Company Limited, said, “Allianz Ayudhya is pleased to strengthen our collaboration with Krungsri. This partnership reflects our shared confidence and vision to elevate comprehensive life and health planning for customers through accessible bancassurance channels. By combining the bank’s strong branch network in Bangkok with Allianz Ayudhya’s expertise in life and health insurance—and the global strength of the Allianz Group, the world’s leading insurance brand—we can deliver solutions that meet customer needs at every life stage, while ensuring simple, transparent, and sustainable access to protection.”
Mr. Winyou Chaiyawan, Deputy Chief Executive Officer, Thai Life Insurance Public Company Limited, stated that TLI is committed to operating its business as a “Life Solutions Provider” that fulfills all the needs in the areas of life insurance, health insurance and personal financial planning through the concept of “Care with Heart” by adopting a customer-centric approach and delivering value to customers in every aspect. The Company has, therefore consistently developed the products and services that cater to needs at every life stage, life event and lifestyle throughout the customer journey.
The collaboration between TLI and Krungsri reflects a strategic partnership that brings together the core strengths of both organizations. By integrating Krungsri’s professional financial services and extensive nationwide network with TLI’s expertise in life insurance products and services, we aim to develop innovative solutions and provide comprehensive financial and life insurance offerings that effectively address the diverse needs of customers across all segments.
TLI strongly believes that this long-standing partnership of over 10 years reflects a strong and enduring alliance and serves as a testament to the shared commitment of TLI and Krungsri to improving access to life insurance protection and financial planning solutions for Thai people through bancassurance. Furthermore, we remain dedicated to continuously improving service quality to deliver a superior and seamless customer experience.
The renewal with two leading life insurance partners reflects strong confidence in Krungsri’s capabilities, from market understanding and a robust nationwide branch network to customer-centric service development, while leveraging digital technology and AI to enhance service efficiency. Krungsri believes this collaboration will support sustainable business growth, while elevating customer experience and long-term access to life insurance solutions that better meet evolving needs.