Health-conscious Spirit of Young Generation
BRAND’S VETA by Suntory Beverage & Food Thailand, the leader of health enrichment products in Thailand and Indochina under the BRAND’S trademark, is entering a new health and wellness category with the launch of “BRAND’S VETA Jelly,” an innovative jelly strip product made from concentrated fruit juice. BRAND’S VETA Jelly reimagines health through a “Casual Wellness” concept, combining great taste and fun with wellness benefits tailored to Gen Z and modern consumers who seek simple, enjoyable, and accessible daily self-care. The launch features two delicious, benefit-rich formulas: “Astaxanthin Collagen Zinc 5-in-1” and “Lutein 5:1.” To capture Gen Z’s vibrant, health-conscious spirit, BRAND’S VETA has enlisted popular duo PJ and Leon as presenters, representing the energy of a generation that loves to live life to the fullest.
Napis Sasivimolkul, Marketing Director for BRAND’S Bird’s Nest and BRAND’S VETA at Suntory Beverage & Food (Thailand) Co., Ltd., stated, “We believe that taking care of your health shouldn’t be complicated or stressful; it should be easy and integrated into your daily life. Guided by our ‘Seikatsusha’ philosophy, which emphasizes deep understanding of consumers’ lives, BRAND’S VETA is committed to innovating products that meet the lifestyles and wellness needs of every generation. Our research shows that younger consumers, especially Gen Z, are increasingly health-conscious and embrace a ‘Healthy is Cool’ mindset. They seek wellness solutions that are fun, trendy, and convenient, with particular focus on eye health and beauty.”
“The launch of BRAND’S VETA Jelly represents a significant step in our evolution as a lifestyle solution brand. It introduces our ‘Casual Wellness’ concept, which seamlessly integrates easy self-care and a sense of fun into people’s daily lives. This product offers the new generation a delicious, convenient, and stylish way to look after themselves, expanding access to self-care and allowing BRAND’S VETA to become a true part of their everyday lives every moment,” he added.
BRAND’S VETA Jelly: Great Taste, Full Benefits in Every Strip
BRAND’S VETA Jelly is formulated without preservatives or artificial colors. Made from delicious concentrated fruit juice, it is available in two wellness-focused formulas:
- BRAND’S VETA Jelly Astaxanthin Collagen Zinc 5-in-1 – Designed as a great option for those focused on skin health and beauty, this formula combines the delicious taste of pomegranate juice with five key ingredients: astaxanthin, collagen, vitamin C, high vitamin E, and high zinc. Vitamin E contributes to the protection of cells from oxidative stress, while Vitamin C contributes to normal collagen formation for the normal function of skin and Zinc contributes to the maintenance of normal skin.
- BRAND’S VETA Jelly Lutein 5:1 – Ideal option for heavy screen users who love streaming content, scrolling on smartphones, or working on computers all day, this formula features concentrated blackcurrant juice and a precise 5:1 ratio of lutein (5mg) to zeaxanthin (1mg). It also contains vitamin A, which contributes to the maintenance of normal vision.
Both formulas of BRAND’S VETA Jelly are now available in 18g per sachet for 20 baht each and in 15-sachet packs for 279 baht at 7-Eleven and retail stores nationwide.
To connect with Gen Z, BRAND’S VETA Jelly has enlisted its first presenter duo, Mahidol “PJ” Pibulsonggram and Leon Brocco—two rising stars who embody the positive energy and proactive lifestyle of the target audience. Together, they showcase the brand’s fun approach to self-care through a new commercial. The launch campaign will build brand awareness through advertising on TikTok, Instagram, and out-of-home (OOH) platforms; collaborations with Gen Z influencers and KOLs; and a large-scale activation featuring over 100,000 product samples, giving consumers the chance to discover the delicious, healthy experience of BRAND’S VETA Jelly.
“This launch marks another milestone in establishing BRAND’S VETA as a lifestyle solution for all generations. It also expands our portfolio into a growing wellness trend, where self-care has become an integral part of modern life. We remain committed to creating innovative products that make taking care of yourself both enjoyable and personally meaningful,” concluded Napis.
For more information and updates, visit https://brandsworld.co.th/products/veta-jelly or add the LINE Official Account @brandsworld.
