The Department of Industrial Promotion (DIPROM) is organizing the ‘Thai Vibe by DIPROM’, a contemporary lifestyle festival that elevates Thai charm to the global stage. The event will take place from October 10-12, 2025, from 10:00 a.m. to 9:00 p.m. at IMPACT Challenger Hall 3, Muang Thong Thani, to promote and support SME entrepreneurs in driving Thai food and fashion soft power in alignment with the country’s creative economy development policy. Mr.Thanakorn Wangboonkongchana, Minister of Industry, will preside over the opening ceremony, joined by Dr. Nattapol Rangsitpol, Permanent Secretary of the Ministry of Industry, and Ms.Natthiya Netayasupha, Director-General of the Department of Industrial Promotion (DIPROM), for the official launch of ‘Thai Vibe by DIPROM’ at Challenger Hall 3, IMPACT Exhibition and Convention Center, Muang Thong Thani.
Mr.Thanakorn Wangboonkongchana, Minister of Industry, stated that this event aligns with the Ministry of Industry’s policies, particularly the focus on building foundations for future industries, supporting SME entrepreneurs’ access to technology, developing workforce skills, and promoting the food industry of the future and bioeconomy to create a stable, prosperous, and sustainable economy. Simultaneously, it aims to address urgent issues arising from trade wars and reciprocal tariff measures by assisting affected SMEs, enhancing liquidity through low-interest loans, preventing market dumping, and upgrading the digital Rules of Origin verification system (ROO Digital + Traceability) to create transparent and sustainable competition.
Therefore, the Thai Vibe by DIPROM festival is not merely a product showcase but serves as a crucial platform for elevating Thai entrepreneurs, creating business opportunities, enhancing transparent competitive skills, and propelling Thai soft power onto the world stage while instilling pride in Thai identity and culture among the younger generation.
“The Ministry of Industry is not only addressing immediate challenges but aims to create a new future for Thailand’s industrial sector to compete globally, build investor confidence, and improve citizens’ quality of life,” concluded the Minister of Industry.
Mr.Nattapol Rangsitpol Permanent Secretary of the Ministry of Industry, added that the Thai Vibe by DIPROM is organized in a hybrid format to showcase the knowledge and charm of Thai cuisine, Thai arts, and Thai fashion from unique and tangible perspectives. Beyond product sales, it provides opportunities for local entrepreneurs to connect directly with consumers, allowing them to experience, feel, and recognize the value of Thai products. This approach helps build memorable brands and sustainably increase sales and future customer bases. Consequently, DIPROM was assigned to organize the Thai Vibe by DIPROM festival, elevating it to a contemporary lifestyle festival that reflects Thai charm, creates impressive experiences for attendees, offers opportunities to enjoy regional performances, and appreciate the beauty of landmark features that reflect Thai identity in each zone.
“This is not just an ordinary product exhibition but a lifestyle festival designed to give everyone an authentic experience—whether it’s the taste of traditional Thai cuisine, the beauty of contemporary Thai fashion, or the craftsmanship reflecting Thai identity. The Ministry anticipates attendance throughout the 3-day period of no fewer than 30,000 people and the creation of economic value of no less than 250 million Baht, reinforcing the important role of the Ministry and DIPROM as agencies that help promote Thai entrepreneurs to compete effectively on the world stage,” stated the Permanent Secretary of the Ministry of Industry.
Thai Vibe by DIPROM will immerse all attendees in Thai beauty through 4 main dimensions: Thai Food and Beverages – taste authentic Thai cuisine from community chefs across all regions, along with Thai beverages that blend contemporary elements, from the One Village, One Thai Chef project that is elevating local Thai food to international standards; Thai Fashion – experience the charm of Thai attire that combines contemporary design with traditional identity, crafted by SME entrepreneurs ready to step onto the world stage; Arts and Design – admire valuable Thai craftsmanship and landmark features reflecting Thai identity in each zone, perfect for photos from every angle; Health and Thai Lifestyle – learn Thai wisdom for better quality of life, along with health products created from Thai innovation.
The event features 4 special highlight zones:1) DIPROM Pavilion Zone – The main event area organized under the concept ‘Empowering Local, Elevating Global,’ presenting creative economy achievements from communities, with creative food activities such as cooking demonstrations and learning about the charm of Thai ingredients. 2) Soft Power Zone from 4 Regions – A zone recreating the atmosphere and architecture of the North, Central and Eastern, Northeastern, and Southern regions, featuring selected renowned restaurants and signature dishes that are ‘Hidden Gems’ of each region for attendees to taste.
3) Thai Charm Café Zone – An area presenting creative beverage menus using primary ingredients such as coffee, tea, and cocoa, representing the identity of each growing region through brewing and tasting presentations, allowing attendees to discover flavors they love. 4) DIPROM Fashion Zone – A space showcasing the diversity of Thai fashion, from distinctive Thai textiles, emphasizing inspiration for Thai-style dressing that can be practically applied.
Additionally, attendees will enjoy mini-concerts and regional performances from across the country, rotating throughout all 3 days, along with workshop activities that allow everyone to experience and learn Thai craftsmanship hands-on.
The public and interested parties can attend the ‘Thai Vibe by DIPROM’ festival from October 10-12, 2025, from 10:00 a.m. to 9:00 p.m. at IMPACT Challenger Hall 3, Muang Thong Thani. For more information, follow the Department of Industrial Promotion-DIPROM Facebook page.
