Xbox Brings Xbox Game Pass, ROG Xbox Ally, Playable Blockbusters, and Local Talent to Gamescom Asia X Thailand Game Show 2025

The ultimate gaming experience awaits! Xbox is set to ignite gamescom asia x Thailand Game Show from October 16–19, 2025, and is extending an invitation to all gamers to join the action. As a Major Sponsor of Southeast Asia’s largest gaming event, Xbox will host an unmissable booth experience offering hands-on demos of the year’s most anticipated blockbusters, the brand-new ROG Xbox Ally X and ROG Xbox Ally handheld devices, and an expansive Xbox Game Pass Zone.

Located at Booth S8, Entertainment Zone, G Floor, Queen Sirikit National Convention Center, the Xbox booth invites gamers to explore a dynamic lineup of activities:

  • ROG Xbox Ally X & ROG Xbox Ally Showcase: co-developed with ASUS, these handheld devices will be available for consumers to experience at the booth from launch day, designed to take your game library with you wherever you go.
  • Xbox Game Pass Experience Zone: discover the ultimate value in PC gaming at our multiple demo stations. Explore a library of hundreds of titles, including day-one blockbusters like NINJA GAIDEN 4, and Call of Duty: Black Ops 7. Xbox continues to expand and deliver greater value for players across Southeast Asia
  • Playable Demos of New & Featured Titles: Experience hands-on demos of standout titles including the intense action of NINJA GAIDEN 4, the futuristic warfare of Call of Duty: Black Ops 7, and the charming adventure of TANUKI: Pon’s Summer. The showcase also features a selection of recently released and fan-favorite games, such as Hollow Knight: Silksong, Grounded 2, and DOOM: The Dark Ages.
  • Spotlight on Southeast Asia-made Games: Featuring titles from creators such as Nightmare Circus (Fairplay Studios), Acts of Blood (Eksil Team), Grim Trials (Glory Jam), SEDAP! (Kopiforge), Kriegsfront Tactics (Toge Productions), and Overhours (CtrlD Studio), and developed through Xbox’s ID@Xbox program, which supports independent creators with tools, resources, and global publishing opportunities.
  • Interactive Activities & Giveaways: including the Xbox Passport Quest, where attendees can play games at the booth to unlock a free Xbox Game Pass trial token and enter prize draws.

Don’t miss your chance to be part of the action. Join Xbox at gamescom asia x Thailand Game Show for an unforgettable celebration of gaming.

Event Details:

  • Dates: October 16–19, 2025
  • Location: Booth S8, Entertainment Zone, G Floor, Queen Sirikit National Convention Center, Bangkok
  • Activities: Xbox Game Pass demos, ROG Xbox Ally showcase, SEA indie games, competitions, and giveaways.

Source: Ogilvy