Bangkok – 6 October 2025 – Birdy Café transformed Samyan Mitrtown into a vibrant “Birdy Café Playground,” bringing along its hottest boy band presenter, ATLAS, to invite young-gen coffee lovers to experience two new ready-to-drink flavors: Birdy Café Caramel Macchiato and Birdy Café Black Yuzu. Blending bold coffee with a perfect balance of flavors and brewed with the brand’s signature Double Extraction process, the new drinks deliver energy and refreshing vibes that resonate with today’s youth, while Gen Z fans also enjoyed exclusive activities and full-on entertainment throughout the event.
Ms. Roann Co, Director of Ajinomoto Co., (Thailand) Ltd., said, “The PET bottle ready-to-drink (RTD) market is growing rapidly by 58%, according to Nielsen Thailand, 2024, and consumers, especially younger generations, are seeking greater variety and more exciting flavors. This is why Birdy Café has developed two new premium ready-to-drink options to delight young coffee lovers: Birdy Café Caramel Macchiato, with its rich aroma and smooth caramel sweetness, and Birdy Café Black Yuzu, a refreshing blend of bold black coffee with the sweet-and-sour notes of natural yuzu. What makes these products special is our Double Extraction technique, which captures both aroma and intense flavor, creating a taste close to freshly brewed coffee. These new flavors also reflect the vibrant energy of our presenter, ATLAS, an icon of today’s young generation who embraces new experiences. We believe these products will offer fun, refreshing choices for everyone who loves coffee in line with Ajinomoto’s commitment to offering delicious and health-conscious products that promote well-being and create a ‘Eat Well, Live Well’ society in Thailand.”
The event was filled with fun activities that gave fans a whole new coffee experience. Highlights included the Café Playground photo landmark complete with a giant Birdy Café bottle and ball pit, the Match Your Flavor quiz with personalized photo booth keepsakes, the lively Hoop It Up game, and tasting sessions of the new special menus from Birdy Café Caramel Macchiato and Birdy Café Black Yuzu at the Double Extraction Bar. Sharing a special moment with fans, ATLAS said, “We’re so happy to meet young-gen coffee lovers who share the same energy and fun vibes. Just one day at this event gave us so many story-worthy memories! We’d love everyone to try the new Birdy Café flavored Caramel Macchiato, smooth and mellow with caramel sweetness, or Black Yuzu, a refreshing balance of citrusy tang and bold coffee. Don’t miss out on all the exciting activities with Birdy Café!”
ATLAS, the rising T-POP group, also brought more joy with a mini-concert and a hands-on session creating four special coffee recipes: Caramel Popcorn Macchiato, Black Yuzu on Ice, Black Coco Chill, and Banoffee Latte. These exclusive drinks were served to lucky fans for an unforgettable tasting experience, before closing the day with a Lucky Fan Photo Group session for 50 fans who had collected points from Birdy Café purchases.
For those who don’t want to miss out on Birdy Café’s special promotions and activities, simply collect points from 7-Eleven purchases to redeem chances to win premium prizes such as a Dyson vacuum, Apple Watch Series 10, Marshall headphones, and exclusive Birdy Café X ATLAS merchandise. The campaign is running from now until 31 October 2025. For more details, visit the Birdy World Facebook page and LINE@BirdyWorld.
Birdy Café Caramel Macchiato and Birdy Café Black Yuzu200 ml – THB 29 per bottlePremium RTD coffee, crafted for the new generation seeking both uniqueness and balance in every sip.
- Birdy Café Caramel Macchiato: Aromatic coffee balanced with the smooth sweetness of caramel for a mellow, premium taste.
- Birdy Café Black Yuzu: Bold black coffee elevated with refreshing sweet-and-sour notes of natural yuzu, truly one of a kind.
Both flavors are brewed using Birdy Café’s Double Extraction process: the first extraction captures aroma, while the second delivers intense flavor, offering a taste close to freshly brewed coffee. Convenient, quick, and premium in quality, these products are now available at leading convenience stores, supermarkets, and online via Ajinomoto Official Shop on Shopee, Lazada, and TikTok Shop.
Key Messages: Birdy Café / Eat Well, Live Well / RTD Coffee / Ready-to-Drink Coffee / Premium Coffee / Caramel Macchiato / Black Yuzu / Double Extraction Coffee / ATLAS
