Bring along your beloved companions to explore Korea for four full days – take photos, shop, chill, and enjoy the vibes as if you were flying to Seoul!

SmartHeart presents Thailand International Pet Variety Exhibition 2025 proudly returns for its 15th edition under the concept “ANNYEONG: Pet Adventure in Korea”, recreating a retro Korean atmosphere right in the heart of IMPACT Muang Thong Thani. Pet lovers are invited to bring their furry friends to enjoy, take chic photos, and shop to their hearts’ content – just like being in Seoul!
The event will run for 4 days, from October 9–12, 2025, at Halls 7–8, IMPACT Exhibition and Convention Center, Muang Thong Thani, showcasing more than 20,000 pets and over 250 booths featuring pet products and services – from fashion, food, and toys to the latest technology innovations. Visitors can also look forward to special promotions, fun activities, and highlight zones inspired by famous Korean landmarks.
Cat Zone – The Land of Korean Kitties
Witness the competition “Bright-Eyed Beauty Cats” (October 11–12), awarding cash prizes under the CFA Cat Competition 2025 by SCFC, the largest international cat competition of the year. Both pedigree and adorable domestic cats will take the stage before international judges.
Rabbit Zone – The Cute Rodent Realm
Enjoy the world’s first ARBA standard rabbit competition held in Thailand, featuring over 10 rare rabbit breeds. Experience thrilling mouse races, hamster contests, and encounter adorable furry friends such as giant bush babies. Don’t miss the debut of Thailand’s only Continental Giant and German Lop Blue rabbits.
Pet Playground Zone – Friends Show Their Skills
A zone full of excitement and challenges where beloved pets showcase their talents. Activities include:
- Cat Grooming Contest by ISFC
- Dog Grooming Contest by ISCC professional groomers
- The 38th Thailand Pitbull Weight Pulling Championship
- Thrilling Wall-Climbing Dogs
Also featuring the UDC The Star Contest, searching for superstar dogs to shine with their cuteness, charm, and unique talents. Plus, fun Korean-themed games such as:
- “Do You Remember Me? Appa or Omma?”
- “Doggy Kiss Challenge – Winning Oppa’s Heart”
- “Top Korean Cat Licker”
- “Mama’s Award – Saranghae”
- “Come HERE Baby” – Monitor Lizards Racing
Exotic Zone – Wonders of Unusual Pets
Marvel at exotic animals rarely seen in daily life. Be amazed by special shows and the chance to get close to fascinating creatures including: meerkats, ferrets, sugar gliders, iguanas, ball pythons, horned frogs, eagles, Sulcata giant tortoises, macaws, giant bush babies, rare palm civets, ring-tailed lemurs, prairie dogs, skunk gangs, and countless lizards from around the world. A dedicated area will also be available for those interested in exotic pet ownership to seek advice directly from experts.
Korean-Themed Workshops
Fun workshops where both owners and pets can create souvenirs together:
- Lucky Charms in Seoul Style
- Love Key Ceremony (Namsan Tower Edition) for owners and pets to create symbolic keys of everlasting bonds
- Painting bowls and making special pet-friendly jellies
- Keepsake keychains made from pet fur
- DIY pet leashes
Pet Business Seminar – Knowledge Sharing for Pet Lovers
Organized by the Thai Pet Products Industry Association (TPIA) and the Thailand Exotic Pet Keepers Association (TEPA), the seminar “PET BUSINESS: PET SHOP TRANSFORMING – Steps to Change” will deliver insights into the pet industry, key challenges, and strategies for growth in the competitive market.
Featured speakers include:
- Nuntapol Tantiwongumpai, President of TPIA
- Tienchai Phaitoonwongweera, Advisor of TPIA and Founder of the Thai Pet Traders Club
- Along with other experts from both offline and online businesses
Date/Time: Thursday, October 9, 2025, 12:30–17:30Venue: AMBER 1 / Hall 6, IMPACT Muang Thong ThaniAdmission: Free (limited to 80 seats)
Korea-Pet Street Market – Myeongdong to Gangnam Vibes
Experience a Korean-style shopping street in Thailand featuring:
- Innovative pet tech
- Korean-style pet fashion
- Healthy pet food & snacks
- Free pet health check-ups from top veterinary clinics in Thailand
Plus, enjoy exclusive promotions from more than 250 booths and special secret coupons for visitors – limited to 2,500 redemptions per day!
Tickets: Only THB 20A portion of proceeds will go to the project “1 Baht for Hungry Dogs”. Keys from the Love Key Ceremony will be donated to Wat Nong Maikaen, Kanchanaburi, for use as bicycle locks for children in rural areas.
Watch the teaser clip: “Come HERE Baby – Monitor Lizard Race”
at Pet Variety Pet Variety?? before the live showdown!
See you at SmartHeart presents Thailand International Pet Variety Exhibition 2025October 9–12, 2025 | Halls 7–8, IMPACT Muang Thong Thani | 10:00 AM – 8:00 PM
Bring your beloved pets, check in at “Pet Variety 2025”, and enjoy shopping, chilling, and fun – just like flying to Seoul. Don’t miss it!
