Thai fabric bag brand NaRaYa has unveiled its newest flagship store, NaRaYa Chinatown, located at the bustling intersection of Yaowarat Road and Phadung Dao Road (Texas Alley). This vibrant location, rich in Chinese heritage and commerce, was selected to reflect the brand’s vision of blending culture with retail.
The store officially opened on August 14, 2025, with an investment of THB 20 million, featuring over 2,000 curated items from an inventory of more than 30,000 SKUs. Designed as an iconic store, it offers a unique shopping experience and has quickly become a new destination for both locals and tourists.
One of the store’s standout features is its extended operating hours—from 9 a.m. to midnight—designed to accommodate evening shoppers and international tourists who frequent Yaowarat at night.
The store showcases a variety of collections, including the exclusive Chinese New Year Collection, crafted for the festive season, the elegant NaRaYa Silk line and the vibrant NaRaYa Vivid Collection. These suit both everyday use and gifting, perfect for shoppers seeking unique, high-quality items.
Behind this successful launch is the strategic partnership with CBRE Thailand, whose retail team played a key role in transforming vision into a landmark destination. CBRE’s retail expertise delivered value through strategic site selection, identifying the ideal Chinatown location with high foot traffic and brand alignment; seamless lease negotiations that secured cost-effective terms; visionary consulting to position the store as a must-visit retail icon; and expert project coordination that brought NaRaYa’s design to life. By combining data-driven insights, deep market knowledge, and client-focused solutions, CBRE solidified its reputation as the trusted partner for brands aiming to redefine retail success.
CBRE recognized the potential of this location to serve as a cultural and commercial hub, particularly as tourist demographics shift. While visitors from mainland China have declined, travelers from Singapore, Malaysia, Vietnam and Indonesia continue to show strong interest in Thai products.
NaRaYa currently operates a total of 19 stores across Thailand, including 18 main branches and 1 NaRaYa Silk boutique. Most locations are situated in leading shopping malls such as CentralWorld, Siam Paragon and ICONSIAM. In addition, the brand has established four standalone stores, including its newest flagship location in the heart of Chinatown, Yaowarat. NaRaYa recently enhanced its sales strategy through a highly successful collaboration with Butterbear, the beloved character known as “Nong Mee Noei,” in its latest collection. The brand plans to maintain this momentum by launching future collaborations with other artists, aiming to bring fresh creativity that appeals to a younger demographic.
In response to strong sales momentum over the past year, NaRaYa has announced plans to open five additional stores in 2025, both in Bangkok and key provincial cities. with a goal of surpassing THB 1 billion in total revenue.
Pictured above, from left to right:
- Mr. Pavarisorn Khunworraphati, Senior Negotiator of Retail Services, CBRE (Thailand) Co., Ltd.
- Ms. Parima Haritavorn, Associate Director of Retail Services, CBRE (Thailand) Co., Ltd.
- Ms. Wasna Roongsaenthong, Executive Chairman, Narai Intertrade Co., Ltd.
- Ms. Chuthapha Yamauchi Laturas, Executive Committee, Narai Intertrade Co., Ltd.