True Corporation unveiled its newly designed “True Branding Shop” and “TrueSphere” at Dusit Central Park, warmly welcoming Khun Suphajee Suthumpun with Mr. Sigve Brekke, Group CEO of True Corporation, hosting the visit. The new True Branding Shop is conceived as an all-in-one digital lifestyle destination, seamlessly blending cutting-edge AI technologies, clean-energy solutions, and first-class services. It offers an inspiring urban space where visitors can relax, recharge, and experience technology designed to care for them—today and well into the future.
More than a retail outlet, True Branding Shop at the Dusit Central Park flagship is positioned as a new landmark in the heart of Bangkok, reflecting True’s commitment to elevating service standards with a customer-centric approach and meticulous attention to every detail to ensure the ultimate in comfort and convenience. The visit was graciously hosted by Ms. Sujitra Amitrapai, Head of Retail Shop Operations, True Corporation.
The new True Branding Shop, located in the heart of Bangkok at Dusit Central Park, launches with a modern and sustainable design concept that combines natural materials with a minimalist modern-Zen palette, creating a relaxing atmosphere that reflects the urban lifestyle. A key highlight is the TrueSphere First-Class Co-working Space, a 228-square-meter lounge inspired by premium airport lounges. It offers private First-Class Aviation Seats with ergonomic recline, personal power outlets, wireless charging stations, and individual reading lights—delivering a truly elevated experience. Visitors can also enjoy the Generative AI Photobooth, an intelligent photo booth that uses real-time generative AI to create and customize images with unlimited scene changes, effects, and creative styles. Supporting sustainability, the store integrates Solar Energy Solutions, converting sunlight into electricity to reduce energy costs and minimize environmental impact.
The Retail Experience Zone showcases smart devices, lifestyle gadgets, IoT equipment, and smart-home solutions from leading global brands, all available for hands-on trials with expert guidance to help customers find products that fit every generation’s urban lifestyle. Guests can also savor signature beverages from True Coffee, adding a refreshing touch to both work and leisure.
True Branding Shop and TrueSphere at Dusit Central Park invite everyone to explore a future where innovation, comfort, and sustainability meet—all under one roof.
- True Branding Shop: Open daily 10:00 AM – 8:00 PM
- TrueSphere: Open daily 10:30 AM – 8:00 PM
For more information, please contact LINE Official: @truecentralpark.
Symbol: TRUE