lyn around presents the Fall 2025 capsule collection, “Don’t Call It Cute”, offering a fresh perspective on knitwear. The pieces are elevated through tension adjusted knitting techniques and playful textural treatments. Select items are finely crafted with airy, semi-sheer knits to create movement through whimsical silhouettes and refined detailing. The collection redefines “Cuteness” with a design language where “Sweet” equals “Bold.” Inspired by a challenge to the stereotypical image of the “Cute Girl,” the world of Don’t Call It Cute is not just a return to a Y2K-inspired bedroom, it’s a personal takeover through fashion. Innocent but unapologetic. Youthful yet self-assured. Soft without being fragile. Polished but playfully feminine with deliberate layers of charm.
Started with the Striped Knit Tops: Short-sleeve striped knit tops that, when paired with cropped tops and mini skirts, create a preppy look that’s fresh, playful, and rhythmically styled. Logo-Embroidered Camisoles: Minimal yet impactful knit camisoles embroidered with the brand logo in bold shades of red and black. Sleeveless Cropped Tops & Vests: Cropped sleeveless tops and vests embellished with the brand’s logo and exclusive heart-arrow detailing. Contrast-Stitch Cardigans: Long-sleeve cardigans highlighted with contrast stitching, adding dimensionality and polish to layered outfits. Knit Tank Tops with Playful Buttons: Knit tank tops that soften the traditional sweetness with confident femininity, accentuated by heart-shaped buttons and quirky details. And the final piece the Relaxed Wide-Leg Knit Pants: Wide-leg knit shorts and trousers that are effortlessly wearable while preserving a sleek, feminine silhouette true to the brand’s core aesthetic.
The color palette is thoughtfully curated to balance softness and boldness featuring baby pink, cloud blue, butter yellow, and apple green to express innocent charm with subtle edges. These are contrasted with strawberry red and midnight navy to deliver a striking yet youthful visual tension. The campaign imagery is set in a bedroom that’s anything but ordinary. Oversized in scale, the scene features exaggerated props like giant milk cartons, plastic balls, striped rugs, and a toddler’s bed, setting the stage for the Don’t Call It Cute muse to confidently roam the world she’s created. She pushes the boundaries just enough to spark curiosity without ever breaking character. This collection isn’t just for laid-back days or café outings it’s a statement wardrobe for girls who know themselves well enough to say: “Don’t Judge Me by the ‘Cute’ Appearance”
Discover the Don’t Call It Cute, Fall 2025 collection now at all lyn around stores and lynaround.com