“BRAND’S Bird’s Nest Gifts” Launches Insight-led Mother’s Day Campaign “Express Your Love with Brand’s,Tell My Strongest Mom I Love Her” Highlighting The Devotion of First-time Mothers and Inviting Consumers to Give Health Enriching Gifts to Mothers

BRAND’S Bird’s Nest Gifts by Suntory Beverage & Food Thailand, the leader in health enrichment products in Thailand and Indochina under the “BRAND’S” trademark, has launched a heartwarming Mother’s Day campaign titled “Express Your Love with Brand’s,Tell My Strongest Mom I Love Her”. Based on insights into the tireless dedication of mothers, the campaign portrays the immeasurable benevolence of motherhood through a touching advertisement and celebrates motherly love with a collection of gift hampers and sets especially designed for them. Customers can enjoy up to 25% discounts and receive exclusive mother-child themed premium giveaways upon purchasing selected BRAND’S products worth 1,499 baht* from July 24 to August 20, 2025. Additionally, the campaign invites consumers to share warm moments with their mothers using a creative TikTok filter “Do you know who my mom is? x BRAND’S”, which is easily accessible via @brandsworld_thailand on TikTok by visiting the profile page and selecting the wand icon (effect).

Napis Sasivimolkul, Marketing Director for BRAND’S Bird’s Nest and BRAND’S Gifting at Suntory Beverage & Food (Thailand) Co., Ltd., said, “BRAND’S Bird’s Nest Gifts believes that there’s no one-size-fits-all guide for first-time mothers. Every day in a child’s life brings new self-taught experiences to mothers that she learns together with her child—a seemingly endless series of motherhood lessons. We’ve incorporated this insight into our affection-driven marketing strategy in the Mother’s Day celebration this year to convey the love and bond between mothers and children through our new advertisement. It represents ‘supermoms’ who learn to do countless things for the first time for their children: comforting a crying child on the first day going to school, dressing and making up a child for a school performance, for example. Moments with their child turn their world into a living classroom where they attentively learn new things and witness their child reaching new milestones of child development. Therefore, through our new campaign, BRAND’S Bird’s Nest Gifts is inviting people to ‘Express Your Love with Brand’s,Tell My Strongest Mom I Love Her’.

With a belief that wishing one’s ‘supermom’ good health by giving her a health enriching gift is the meaningful way to express love and care to her, BRAND’S has introduced a specially designed collection of BRAND’S Bird’s Nest Gift Hampers and Gift Sets. It features quality selection of 100% genuine bird’s nest ensured by using FTIR technology. BRAND’S Bird’s Nest has rich content of NANA (N-Acetylneuraminic acid)—a unique component of genuine bird’s nest—and zinc, which contributes to the normal function of the immune system and the protection of cells from oxidative stress. The campaign also highlights special promotions and fun activities to help enliven the Mother’s Day celebration.

This Mother’s Day, give #ExpressYourLovewithBrands with specially designed gift hampers and sets, plus discounts of up to 25%

  • Enjoy up to 25% on purchasing BRAND’S Bird’s Nest Gift Hampers and Gift Sets as well as 12-bottle packs of BRAND’S Bird’s Nest (excluding EMPEROR formula). The products come with gift tags for personalized messages to mothers. The promotion runs from July 24 to August 20, 2025* at leading department stores and supermarkets nationwide.
  • Special offer! With every 1,499-baht purchase of BRAND’S Bird’s Nest Gifts and participating BRAND’S products from August 1 to 27, 2025* at participating department stores and supermarkets, the customers receive a complimentary set of Superlock containers in exclusive Mother’s Day design worth 559 baht.

Furthermore, BRAND’S Bird’s Nest Gifts continues to engage with young consumers through a creative TikTok filter “Do you know who my mom is? x BRAND’S”. The filter gives its users a fun playground to create a loving moment, sharing impression of their supermoms in a variety of roles they excel in—a homemaker, a cook, a fashionista, and many more. Show your mother’s unique talents and express your love and tender feelings towards your mother through this creative filter by clicking https://vt.tiktok.com/ZSBo1u9X9/ or scanning the QR code.

“This year, BRAND’S Bird’s Nest Gifts continues its commitment to delivering love and care through a heartwarming story featuring BRAND’S presenter Taksaorn ‘Aff’ Paksukcharern. She invites everyone to express their love and appreciation to their supermoms through health-enriching gifts. For over 20 years, we have consistently held our special campaign during the Mother’s Day celebration period, wishing to be part of the love shown between children and mothers. The campaign also reinforces our status as the leader in health gifting, ready to stand by consumers in every moment of love and care,” Napis concluded.

Join in expressing love to your mother with BRAND’S products, now available at leading department stores, Lotus’s, Big C, Tops, The Mall, and participating stores nationwide, as well as online channels such as Shopee, Lazada, Big C Online, Lotus’s Online, Tops Online, ALL Online, and 7-Delivery. For more details and conditions, please inquire at the point of sale.

Source: Verve