- A massive 100-million-baht investment to launch a mega campaign, capturing the hearts of all Thais
- Promotes a collaborative strategy to create exceptionally unique experiences
- “OREO Pokémon” fever sweeps Thailand as consumers scramble to find limited-edition OREO cookies
Mondelez International (Thailand) Co., Ltd., a global snack powerhouse, cherished by fans in over 150 countries, has created a massively fun phenomenon with the launch of its largest ‘OREO Pokémon’ campaign yet. In partnership with The Pokémon Company, the developer and producer of the beloved Pokémon video games, this campaign aims to enhance Oreo’s brand position as the world’s number one favorite cookie. With an investment of 100 million baht, the campaign promises unique adventures and experiences for Pokémon Trainers and OREO Lovers, injecting excitement into the biscuit market.
Idara Huang, Managing Director of Mondelez International (Thailand) Co., Ltd., said, “Collaboration is one of our key strategies. In teaming up with the developer and producer of the beloved Pokémon video game, this regional collaboration brings together the adventurous world of Pokémon with the playful essence of OREO, creating a joyful surprise for biscuit market enthusiasts and Pokémon Trainers, embodying OREO’s ‘Stay Playful’ concept, while adhering to Mondelez’s commitment to customer centricity.
Ms. Nattida Anuntnart, Marketing Head of Mondelez International (Thailand) Co., Ltd., said, “Pokémon enjoys immense popularity worldwide, and Thailand remains among the top three countries with the largest Pokémon fan base globally. OREO and Pokémon share a common goal which is delivering fun experiences. Activities feature embossed images of 16 Pokémon and surprising fans with a new Pikachu-inspired flavor ‘OREO Choco Banana Cookies’ (OREO Pikachu), along with a complete set of 16 exclusive collectible OREO Pokémon photocards. Furthermore, extensive advertising campaigns were launched across TV and online media channels. Collectively, these efforts have successfully reignited the ‘OREO Fever’ trend across Thailand since the campaign’s launch.
The OREO Pokémon Launch Event transformed the heart of Siam Square into a zone of happiness creating a fun and surprising phenomenon for fans who attended. We invited renowned Pokémon fans “Yin – Anan Wong” and “War – Wanarat Ratsameerat,” who kicked-off the excitement, inviting fans into the vibrant fun zone to win many special prizes from OREO and enjoy the thrilling experience. The “Find OREO Mew” activity is easy to join. Simply take a photo with the Mew cookies and upload it to OREOSEA.COM/POKEMON for a chance to win a trip to Japan, an extremely rare set of OREO Pokémon metal coins, and super cute OREO Pokémon lamps from today until April 15, 2024. OREO lovers and Pokémon trainers can follow the fun activities at www.facebook.com/OreoTH and www.instagram.com/oreo_thailand or LINE Official Oreo.
