ThaiPR.NET https://www.thaipr.net/location/metzingen-germany Press Release Distribution Center of Thailand Thu, 30 Apr 2026 18:05:11 +0700 hourly 1 https://wordpress.org/?v=6.1.1 <![CDATA[RECORD-BREAKING CAMPAIGN LAUNCH FOR BOSS AND HUGO – COVERAGE WITH ALMOST 2 BILLION IMPRESSIONS IN 1 DAY]]> https://www.thaipr.net/en/entertain_en/3150143 Mon, 31 Jan 2022 08:45:00 +0700 entertain_en https://www.thaipr.net/en/entertain_en/3150143 HUGO BOSS successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two star-studded global campaigns for its brands BOSS and HUGO on January 26. Together, the two global campaigns gained a coverage of 1.9 billion impressions and 75 million engagements across social media in 1 day – […]

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]]> <![CDATA[HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO AS PART OF ITS COMPREHENSIVE BRAND REFRESH]]> https://www.thaipr.net/en/entertain_en/3148791 Thu, 27 Jan 2022 08:00:00 +0700 entertain_en https://www.thaipr.net/en/entertain_en/3148791 HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. The release is the first visual representation of this historic brand refresh. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints. The HUGO brand […]

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]]> <![CDATA[Hugo Boss Gains Largest Social Media Coverage In Fashion Week History With 4 Billion Impressions In 4 Days]]> https://www.thaipr.net/en/entertain_en/3108140 Mon, 11 Oct 2021 14:00:00 +0700 entertain_en https://www.thaipr.net/en/entertain_en/3108140 Following its new growth strategy of boosting brands and targeting younger customer groups, HUGO BOSS celebrated the launch of its second BOSS X Russell Athletic capsule collection with an action-packed phygital experience. The physical collection presentation in a baseball stadium in Milan only set the stage for the extensive activation on social media. The event was […]

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