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SPARKS OF LOVE INSPIRE SWAROVSKI’S NEW SS20 VALENTINE’S DAY COLLECTION

          Love. It all begins with a spark of energy: it's exciting, all-consuming and unforgettable. This Valentine's Day, Swarovski will celebrate how this extraordinary spark blossoms into a journey of never-ending love, from the very first moment eyes meet and sparks fly, to the ways we fuel that spark and keep it burning bright.
          True to Swarovski's innovative spirit, the Valentine's Day Collection reimagines traditional symbols of love into of-the-moment designs that add a touch of effortless sparkle to any outfit. The iconic and eternal motifs of the infinity symbol and the shimmering heart are given a contemporary twist – making the perfect gift for loved ones, for friends or for yourself.
          Swarovski's Creative Director, Nathalie Colin, explains the inspiration behind the new Valentine's Day Collection: "Love is the energy of life. During the most romantic time of the year, we wanted to show how illuminating this energy can be, making people feel more brilliant, brighter and loved. We've transformed iconic symbols into stylish pieces designed to capture hearts around the world."

          COLLECTION HIGHLIGHTS
          These shimmering styles refresh some of love's meaningful motifs. Love renews itself again and again with the infinity symbol, seen in many different sizes and forms throughout the Collection, while the heart represents love in its purest expression. These romantic symbols are reimagined for the modern woman, as the Infinity and Lifelong Heart Collections feature these universal symbols of love in polished tones and intricate Swarovski crystal pave embellishment.
          ROMANTIC SYMBOLS REIMAGINED FOR THE MODERN WOMAN
          - Infinity Cuff
             In polished golden metal tones and shimmering Swarovski crystal pave, the Infinity Cuff creates a standout style this Valentine's Day. 
             Styling tip: Go for a bold look with the Infinity Cuff, which is the perfect talking piece to enhance any outfit.
          - Lifelong Heart Pierced Earrings
             Swarovski introduces its versatile dual-toned earrings for Valentine's Day. This striking pair features cleverly designed interlocking hoops for a range of styling options. 
             Styling tip: Wear as an asymmetrical pair for an on-trend style. Match with a delicate necklace to create the perfect day-to-night look.

          ROMANTIC STYLES THAT CELEBRATE LOVE AND TOGETHERNESS
          - Attract Soul
             Swarovski extends its popular line with designs centered on the concept of "you and me". Each one features two closely positioned Swarovski crystals that symbolize the eternal bond between soulmates.
             Styling tip: To perfect your date-night look, wear a bracelet, necklace and a ring from the Collection to add some sparkle to your style this Valentine's Day. 

          To see how others style their sparkle, please visit Swarovski's #SparkDelight platform.
          THE VALENTINE'S DAY CAMPAIGN
          The story of infinite love comes to life through a digital-first campaign, where a spiral staircase of a lighthouse becomes our emblem to celebrate an enduring love story. This journey is told from the moment eyes meet, to the way that love blossoms into a beautiful relationship that can last a lifetime. The Valentine's Day campaign kick-starts the story of the Swarovski SS20 season, which sees the brand tell stories that reflect the transformative power of energy.
          To learn more about Swarovski, follow us on Instagram, Facebook, YouTube or visit Swarovski.com.

          ABOUT SWAROVSKI
          Swarovski sparks delight and delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world's highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories, as well as interior design and lighting solutions. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 29,000 employees, and revenue of about 2.7 billion euros in 2018.
          Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2018, the Group generated revenue of about 3.5 billion euros and employed more than 34,500 people.
          A responsible relationship with people and the planet has always been an integral part of Swarovski's heritage, and is embedded today in the company's well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world's greatest rivers. The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of Daniel Swarovski, and works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact.
          www.swarovskigroup.com