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K11 MUSEA Welcomes Its First Chinese New Year with Artisanal Red Packets, a Cheongsam Heritage Exhibition and Experiential Workshops Blessings and knowledge are combined for family and friends at the Silicon Valley of Culture

          A new decade represents the beginning of a new era. At K11 MUSEA, the cultural-retail destination's first ever Chinese New Year will be celebrated with blessings and knowledge, brought to life through the introduction of an exclusive Red Packet, a Cheongsam Heritage Exhibition showcasing Chinese arts and craftsmanship, as well as a series of culinary and wellness workshops – all coming together with the goal of enriching consumers' daily lives through culture for the start of the year. 

          K11 MUSEA Red Packet: a highly limited edition collectable
          New Year blessings are more memorable if they are presented in a one-of-a-kind red packet. Intricately designed, the artisanal red packet of K11 MUSEA comes in four shades of red and reflects the alluring design motif featured at K11 MUSEA, Hong Kong's Silicon Valley of Culture. Much like a heraldic family crest, the beautiful MUSEA motif celebrates the prosperity and exoticism of the Silk Road; a nod to the city's rich heritage upon which K11 MUSEA is built. 
          To bring up the Chinese festive ambiance, a Lion Dance Parade will also be presented from noon onwards on 30 January from the Main Entrance at Salisbury Road to various locations at K11 MUSEA.

          Cheongsam Heritage Exhibition: A Touch of Disappearing Craft 
          As Hong Kong's Silicon Valley of Culture, K11 MUSEA meticulously selected exquisite vintage Cheongsams and tailoring tools for exhibit at the Experience Chamber, First Floor. Work includes those by Master Yan Ka Man, who has been making Cheongsams for over 60 years with many iconic designs on display during Miss Hong Kong Pageants every year, as well as the popular styles that were often seen on celebrities in the 1960s.
          Continuing K11 MUSEA's mission to propagate culture, a live demonstration will be hosted every Saturday, from 11 January-29 February, where local specialist Cheongsam tailor Yin Kou Zhang will demonstrate his artistry for the public on the essential steps of making a perfect Cheongsam by hand sewing. Come experience the craftsmanship of this rich and vibrant artistic tradition by joining the hauniu (flower buttons) workshop held after the demonstration session.
          Alternative CNY Gift ideas: Culinary and Wellness Workshop Experiences at K11 MUSEA
          Knowledge is power, so during this festival of blessing, offer loved ones a workshop experience to acquire new skills. Taking the culinary experience to the next level, K11MUSEA brings customers on an exquisite food journey with guest chefs who actually run restaurants within Hong Kong's newest destination. Culinary enthusiasts will learn cooking techniques from the masters, gaining the ability to reproduce restaurant quality dishes at home.
          For a different experience, customers can enhance their wellbeing in 2020 through the wellness workshop series. With a range of mindfulness experiences, nature education, and organic food and green living demonstrations, all led by experienced instructors and trainers, K11 MUSEA opens new doors to a wholesome and holistic lifestyle.

          About K11 MUSEA 
          Hong Kong's Silicon Valley of Culture, K11 MUSEA, is the latest cultural-retail destination in Victoria Dockside located on the harbourfront of Tsim Sha Tsui. Inspired by 'A Muse by the Sea', K11 MUSEA is designed to enrich new consumers' daily lives through the power of creativity, culture and innovation. A destination 10 years in the making, K11 MUSEA opened its doors in August 2019 to usher in a new era of cultural retail which speaks to the growing consumer demand for immersive consumer experiences in art, culture, nature and commerce.
          K11 Group was founded by entrepreneur Adrian Cheng in 2008 with a social mission to incubate creative talent and promote cultural dialogue. In creating K11 MUSEA - K11 Group's most ambitious project to date - Cheng's vision is to reinvigorate Hong Kong's waterfront with 100 Creative Powers and make K11 MUSEA the Silicon Valley of Culture that will inspire global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture and innovation. By 2024, K11 Group will have gained a footprint in 36 projects (total GFA 30million sq ft) in nine cities across Greater China.