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Downy Snow White Limited Edition Inspired by Thai Superstar Chompoo Araya Set to Make This Winter Extra Special to Thailand Introducing the first-ever collaboration “Downy X Araya” – The Inspiration Scent of Winter for Thais

          To Thais, winter is a special season. Every year, Thai people is looking forward to get a glimpse of winter breeze during the festive time around the end of the year. This winter, Downy, the world's No. 1 concentrated fabric enhancer1 and its passionate brand ambassador and Thai superstar Chompoo Araya A. Hargate is making it extra special with its very first collaboration project "Downy X Araya" as a special gift to Thai consumers. 
          Chompoo Araya A. Hargate, Downy Thailand brand ambassador, said, "I have been a brand ambassador and a passionate user of Downy for many years. I want to challenge myself to do something more with the brand that I love and work with. Downy and I share this inspiration and ambition to create a one-of-a-kind special gift that I can share with my fans and all the Thais. This year, it is my very first time visiting the heart of Downy's Research and Development in Asia, Kobe Innovation Center, where I can see the final product of my collaboration with Downy. I am very impressed by how each innovation is created. It is truly the craftsmanship of Downy scientists and perfumers to create the best scent experience for consumers. This is my very first product collaboration with Downy and I have instantly fallen in love with this product, as it is truly a perfect gift during winter. We all know we don't have a long winter in Thailand, but this Downy winter special will give Thais long-lasting scent of winter."
          The launch premiere was revealed at P&G Kobe Innovation Center as Chompoo visited the innovation center in early October to see the final stage of her collaboration before the market launch. This collaboration, Downy Parfum Collection Snow White Limited Edition, was driven by the combination of winter insights of Thai consumer and Chompoo's inspiration to create a special scent as a winter gift to Thais.
          Mr. Louie Morante, Regional Communications Manager for Procter & Gamble Fabric Care Asia Pacific said, "Our Downy Parfum Collection has always been providing Thai consumers with constant innovation in both technology for long-lasting freshness2 and scent invention for a superior quality and delightful experience for fabric care inspired by the love of Thais for refreshing scents. .This year, we stepped up our inspiration to the next level. With an understanding of how Thais love winter with much anticipation for the arrival of cool breeze at every 4th quarter of every year, we thought of creating a special winter scent. As a result, we worked closely with the one and only, Chompoo Araya A. Hargate, Downy Thailand brand ambassador, on our first-ever collaboration project "Downy X Araya" to create a winter special limited edition for Thais, the New Downy Snow White. The scent collaboration is inspired by Chompoo's insights and emotions towards her favorite season – winter, into a one-of-a-kind scent as a special gift to her fans, together with an unbeatable Downy's science of long-lasting freshness2 for a refreshing winter scent experience. The delightful scents of raspberry blended with white floral essence and the touch of warm cedar wood are the key ingredients for this special limited edition of Downy Snow White." 
          Downy is the world's leading premium concentrated fabric softener. Throughout the world, Downy's cutting-edge innovation in both forms and scent inventions aim to touch and improve consumers' lives with delightful fabric care products ranging from detergent, fabric enhancer to innovative gel-ball packet. In Asia, P&G Kobe Innovation Center houses all innovations invented for Asian consumers. This innovation center feature 35 scientists from around the world working dedicatedly for Downy to continuously innovate and create new products for the Asian consumers. 
          Mr. Stephane Boissie, P&G Asia Downy R&D Section Head – P&G Kobe innovation Center said, "For more than half a century, Downy has brought softness, freshness and other fabric enhancements to countless loads of laundry. We all want our clothes to feel and smell good all day longAnd just as importantly, there's a confidence that comes with being comfortable in our clothes. This is why Downy keeps innovating to enhance the world's fabrics by bringing out their freshest, softest, with long lasting fragrance -- with Downy products now found in more than 50 countries. But we wouldn't be here without our advanced technology, which has seen our dedication to fabric care lead to innovation after innovation. From fabric enhancers to detergent, scent beads, and innovative gel ball, Downy has never stopped inventing our products to delight consumers in every segment and every household."
          Ms. Misa Azuma, P&G Asia Fabric care R&D Sensory expert – P&G Kobe innovation Center said, "Downy Fabric Enhancer offers consumers various long-lasting freshness2 scent innovation. Each invention is carefully crafted from a real perfume essence from France, which delivers a freshness scent as a premium perfume. The multiple level of scent notes provides an enjoyable scent, which delivers freshness throughout the day. At Kobe Innovation Center in Japan, we have 35 scientists working on creating innovative scents for Asian consumers dedicatedly. With an understanding of Asian consumers' insights, we design series of refreshing scents that answer every preference or needof our consumers.
          Ms. Sirida Santhitikul, P&G Asia Downy R&D Senior Scientist – P&G Kobe innovation Center said, "Downy Snow White, our latest innovation is inspired by the insights and emotions of Khun Chompoo and Thai people towards winter, creating exclusively as a gift for this wonderful and happy season that most Thais are always looking forward to.
          The scent of Downy Snow White is comprised of 3 layers. First is the top note, which is the scent that we first experience when we smell the scent or perfume. For Top Note, we have selected red-cloloured fruits such as raspberry, apple that have a scent of happiness, freshness and liveliness. Middle Note is the heart of the scent/perfume. For this layer, we add some romance, fantasy and elegancy from various type of flowers that are delicate and beautiful. Finally, the Base Note. We want to capture the feeling of warmth, classic yet long lasting with the key ingredient of cedar wood which sticks longer. Even though winter brings in the coldness, the warmth comes from the festive feeling of winter when people hug each other knowing that they smell fresh with the New Downy Snow White.,
          The new Downy Snow White is available for limited time from November 1 until stock lasts at major stores near you or shop online at http://bit.ly/downysnowwhite. You can follow "Downy X Araya" first-ever collaboration at Downy Thailand official YouTube channel via the link https://youtu.be/mVQma_mzRnY or follow the news of Downy Thailand at www.facebook.com/downythailand.