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Pepsi partners with FILA – launching special collection “PEPSI x FILA” Trending in Sports-Fashion-Music; and attracting Teens-Fashionistas

          Building on its position as a leading lifestyle brand, Pepsi has joined forces with FILA, the world's leading sports fashion brand under Sports Fashion and Music concept to introduce a special-edition "PEPSI X FILA" fashion capsule collection, in the iconic colors shared by both brands — blue, white and red, making this casual sportswear the ideal choice for teenagers and fashionistas. It is available today in FILA Shops across the nation and also available 24 hours in online store.
          Somchai Ketchaikosol, Marketing Director for Beverages of PepsiCo Services Asia Limited said "This year global Pepsi welcomes the new year by announcing a new marketing platform under the concept FOR THE LOVE OF IT to encourage new generations to live life to the fullest and for the love of it. This includes the fashion of their clothing, which Pepsi is collaborating with FILA to roll out a special collection with emphasis on being the current trend leader.
          Chuleeporn Sornwaneeyarak, Director of FILA Thailand, under CRC Sports Co., Ltd., revealed that CRC Sports Co., Ltd. is the only one with license to manufacture, import and sell FILA products in Thailand. It also has over 140 retail channels across the country. FILA is the brand for fashion sportswear and other accessories that are gaining popularity around the world. It has become especially trendy among teenagers and new generations of workforce in Thailand. 
          In 2019, FILA, as the world's leading sports fashion brand, collaborates with PEPSI, the soft drinks giant, resulting in the design of a special collection "PEPSI X FILA". FILA is creating the collection of clothing, bags, and shoes under the concept Sports Fashion and Music, by using blue white and red LOGO colors of FILA and PEPSI to create the perfect design. This move aims to attract teenagers and fashionistas with two collections of casual sportswear.
          1. Artist Collection There are four collections in four styles. 
          - Local style is a balance between the futuristic vibe and Thai local style. This futuristic local style emphasizes on the design, using a variety of fabric in sewing, along with adding intricate details in the work to create even more depth and complexity in the fabric.
          - EDM collection, focusing on flexibility, offers matching cropped tops and pants, reflecting the upbeat character that suits the steps of wearers.
          - Hip Hop is a design collection that focuses on oversized looks – the signature of all Hip Hop artists.
          -Pop designs are for trendy teenagers featuring hoodies and t-shirts with special graphic designs, making the clothes even more interesting. 
          2. Basic Collection is designed to give wearers an easy mix & match experience in everyday look. This collection comes with various fashion items such as matching t-shirts, hoodies, jackets, pants, sneakers, flip flops, bags, and hats to complete this collection from head to toe.
          The special collection "PEPSI X FILA" is perfectly designed for trendy sportswear, targeting teens and fashionistas who could choose to wear items from this FILA collection to hang out with friends in a fashionable style. The collection is available today onwards at FILA stores and every FILA representative stores across the country, as well as online shop.