TRUE Incube and Withfluence sign an MOU to collaborate on developing influencer and social media marketing technology for Southeast Asia to boost TRUE's business capability and entertainment business.
The Embassy of Japan in Thailand and JETRO Bangkok Office organizes signing ceremony to welcome the collaboration between TRUE Incube and Withfluence at the Ambassador residence of Japan in Thailand. True Incube, is based in Thailand and is managed by True Corporation which aims to support local and international startups. Withfluence, is an influencer marketing technology platform operator that brings together brands and content creators across Asia. The August 2016 Embassy Pitch, hosted by the Japan Embassy in Thailand, triggered the partnership between the two companies.H.E. Mr. Shiro Sadoshima, Ambassador of Japan to Kingdom of Thailand and H.E. Dr. Achaka Sriboonruang,Minister of Science and Technology attends the event which marks the first step of TRUE Incube and Withfluence working jointly to expand influencer and social media marketing technology in Southeast Asia to boost TRUE corporation's digital and entertainment business and Withfluence's upcoming technological developments.
The collaboration promises to co-develop new digital technology such as a cognitive computing influencer matching that utilized Augmented Intelligence to identify the most relevant influencer for a marketing campaigns. In addition, influencer's visual contents recognition and machine learning technology for matching and show local market trending insights for fashion and beauty industry. The partnership hopes to increase and expand opportunities for TRUE Music artists and influencers across Asia by attracting intentional brands and enhance Withfluence's product capabilities.