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GUSHCLOUD INTERNATIONAL EXPANDS INTO ESPORTS WITH INVESTMENT IN RELATION X

Gushcloud International makes its big move into esports with a strategic investment into Japanese esports management company RELATION X. Japan has the 3rd largest gaming market in the world, and has seen strong growth over the recent few years.

This move will allow Gushcloud Japan to exclusively represent the company’s esports players globally for brand and platform partnerships. The current player roster includes GENJ1 Gaming, who has more than 1 million YouTube subscribers from all over the world and has the most number of registered channels on PUBG Mobile among Japanese gamers; Gameplayer Magaretsu 2nd, who has almost 200,000 YouTube subscribers, Shindoji Channel with more than 180,000 YouTube subscribers and with over 80 million views; as well as Shibuya Haru, Leishi, Yufuna, BobSappAim and more.

Tapping into Gushcloud International’s global footprint and marketing experience, both companies are looking to connect more brands with esport players, and will collaborate to discover and train new esports talents

"Gushcloud recognises the popularity of esports and its importance in the digital space. We couldn't be happier to partner with Relation X, who shares our values and our belief in the talents," said Miss Joanne Liew, VP, Operations and Entertainment. "This new venture will allow us to further understand the esports industry and provide more opportunities to gaming talents," she added.

On top of this alliance, Relation X has also recently announced a strategic partnership with Japanese production company, Global Growth to produce a variety of esports related content.

"We're excited to work with RELATION X and Global Growth to expand these gaming talents’ reach internationally through various media formats. We can't wait to bring them to the global stage, especially during this period, where people are spending more time online," said Mr Hiroaki Sawa, newly-appointed Country Director of Gushcloud Japan.

Gushcloud International currently owns and manages 42 channels across various platforms, with a total reach of 11 million people across the globe. The channels have been seeing a steady growth of viewership across the past few months, as an increasing number of people are consuming digital content at home due to the COVID-19 pandemic.