True Digital aims to increase its digital advertising market share, developing "True Digital Media Activation Platform," a media management platform that enables omnichannel advertising through multi-screen to serve advertising demand in the digital era. The platform has gathered True’s offline and online media channels in one single platform for easy access and media selection, covering various advertising formats such as text and video to be advertised on TrueID website and application, and TrueID TV Box. The platform allows business owners, advertising and media agencies to buy and sell advertising media in a real-time manner, manage media effectively and hit to the right targets. This serves an omnichannel advertising demand and helps increase opportunity in selling True’s media which will drive True Digital’s revenue.
Mr.Marco Guida, Chief Revenue Officer, Analytics Business, True Digital Group said that“Due to consumer behavior that tends to spend more time in the online world, leading the trend of digital media usage of various products and services to continually increase. The usage of True’s digital media also increases due to its strength in the digital platform on both TrueID website and application, and OTT platform, TrueID TV Box which is the largest Android TV Box operators in Thailand. Recently, True Digital Group has developed True Digtial Media Activation Platform, a media management platform that enables omnichannel advertising through Multi-screen which allows customers to conveniently buy and sell True’s advertising media in one single platform both offline and online media channels including advertising on TrueID website and application and TrueID TV Box. The platform allows business owners, advertising and media agencies to choose various advertising styles such as text and video. True Digital also provides data analytics and consumer insight in order to effectively design an advertising package that serves the right products and services to the right targets. The platform helps customers to plan media and budget as well as buy and sell media with ease. They also can choose and mix suitable media that hit to the right target with more effective results.
“With the growth of our digital platform both TrueID and TrueID TV Box which has a large user base. In the second quarter of this year, TrueID and TrueID TV reached 219 million views in June 2020 and continued to increase steadily, hence we are confident that our digital platform will continue to grow and be an effective channel to reach target consumers and truly create value for the advertising budget.” Mr. Marco concluded.