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Thai Fintech Entrepreneur Makes “Customer First” a Guiding Principle for Business Expansion following Graduation from Alibaba-backed eFounders Fellowship Program

          Supichaya Surapunthu, a young female entrepreneur from Thailand who is Founder of Piggipo has always had real passion for fintech. She developed her business 4 years ago after discovered the pain-point where people are struggling with the management of their credit cards. 

          "Access to payment solutions, such as credit cards, are more developed than their tracking systems. My team and I, therefore, came up with the vision that people should manage their money in the same easy way as they can use it" Supichaya explained how Piggipo entered the market as Thailand's first fintech start-up.

          As society becomes more and more cashless, there is a sharp increase in the use of plastic payment cards. This requires a mindset change in the way people manage their budget and consumption patterns.

          A playful mobile application was designed to allow users to have real-time data access to your credit cards.

          With a wish to further learn from a major fintech player, such as Ant Financial, she then decided to apply for eFounders Fellowship Programme of Alibaba Business School to gain first-hand exposure and digital innovations. She successfully joined the eFounders Fellowship Programme in November 2018.

          The eFounders Fellowship Programme was formed by UNCTAD and Alibaba Business School, applications are now open for Class 6 of the Alibaba Business School. The Pragramme targets e-commerce startups from South East Asia including Thailand, Cambodia, Philippines and Vietnam to bridge the digital divide in Africa and Asia. 

          It will be a unique chance for young eFounders in developing countries to become champions of the new economy as well as to inspire young entrepreneurs to create new business models and reach the Sustainable Development Goals in their countries. 11 entrepreneurs from Thailand have graduated from the eFounders Fellowship Programme. Interested candidates can apply now until April 7, 2019.

          "Participants will learn Alibaba's path to success, the challenges faced by the business and opportunities in the growing Chinese market." Supitchaya continued

          This allowed her to visit Alibaba's headquarters for ten days and learn about their e-commerce ecosystem and China's development in this domain over the last twenty years. Though she had already been conscious of the growing importance of data management prior to going to China, she was dazzled to see how exponential this growth could be when properly used.

          She also discovered another important thing that would help her further develop her business, namely, to have a strong business culture, which has now been adopted by the whole team.

          So, on her return to Thailand, Supichaya and her team sat down and finetuned the vision, mission, and values of the business to ensure the customer comes first.

          They also introduced a new element in their service offering, which was the education of customers, to build trust in using data-related applications. For this, she is aware of the challenges that any start-up faces, as well as the significance of partnering, another takeaway from her visit to Hangzhou.

          Through Piggipo, she has been able to find a way to help the Thai population become acquainted with the management of their credit card expenditures. Looking at the future, she intends to further expand her services in areas of credit scoring and lending to consumers, areas where access to optimized use of data are key.

Apply Now via
https://activity.alibaba.com/supplier/efounders-fellowship-class-6.html
 
About eFounders Fellowship Programme
          UNCTAD's smart partnership with the Alibaba Business School aims to bridge the digital divide in Africa and Asia and empower young e-founders in developing countries to become champions for the new economy. The partnership is the brainchild of UNCTAD Secretary-General Dr. Mukhisa Kituyi and Jack Ma, founder and executive chairman of Alibaba Group, who served as a special advisor to UNCTAD on young entrepreneurs and small business.