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Photo Release: “SCB EASY PAY Mae Manee” wins 4 Awards from “Adman Awards & Symposium 2018”

          "Siam Commercial Bank" (SCB), together with "Rabbit's Tale" took "SCB EASY PAY Mae Manee Money Solution" payment solution to successfully win four prestigious awards in Adman Awards & Symposium 2018, Thailand's most respected arena for advertising industry. Campaigns and creative works for SCB EASY PAY Mae Manee Money Solution were crowned a SILVER in Ad That Works (Effective Communication) Category, a SILVER in Integrated Marketing Communication (IMC) Campaign, a BRONZE in Brand Experience & Activation (Launch/Re-Launch Sub-Category) and a BRONZE in Design Categories (Point of Sale Design Sub-Category). The character of Mae Manee, introduced in late 2017, is the digital-generation 'nang kwak' with the characterization inspired by an insight into merchants' belief that this woman figurine would beckon customers in. "SCB EASY PAY Mae Manee" received a warm welcome nationwide, resulting in 1.5 million of vendor base for SCB QR Code Payment. "SCB EASY PAY Mae Manee" plays an important role in SCB'scontinued commitment to drive Thailand's transition to a cashless society.
          The 15th Adman Awards & Symposium was marked as "National Creativity Day". It was organized under the theme of Themed under "Creativity for Sharing" to emphasize responsibilities to public of advertisers and marketing communication representatives.