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BEAR BRAND PROTEXTION joins hands with Lawson Marsh Events to organize the Barney Let’s Imagine Live!

          BEAR BRAND PROTEXTION continues to penetrate the market for premium powder milks for children. It is doing so by successfully emphasizing the importance of immunity.
          BEAR BRAND’s popular “PEE MEE” mascot will lead the parade with “Barney”, a lovable purple dinosaur character, and his friends who are set to perform their new musical show in Thailand from the 5th to the 7th of October.
          BEAR BRAND PROTEXTION joins hands with Lawson Marsh Events to organize the “Barney Let's Imagine Live!” event, a spectacular musical show with the children’s most favorite dinosaur Barney and his friends. This is the second time that this event is held in Thailand – with a budget of more than 20 million Baht. This year’s show will see the introduction of a new member by the name of "Cousin Riff", who will make an exciting stage debut with his outstanding music skills and funny personality. Live performances will be held at the Royal Paragon Hall at the Siam Paragon shopping complex, from the 5th to the 7th of October.
          Mr. Roland Stieger, Head of the Dairy and Creamers Division at Nestlé (Thai) Limited, revealed that BEAR BRAND PROTEXION would be the main sponsor of the world premiere of the "Barney Let's Imagine Live!" show by Lawson Marsh Events. The live show has a budget of more than 20 million baht and is held in Bangkok.
          The show features an 'Edutainment' theme and focuses on the development of creative ideas and imagination of children. This theme fits well with the BEAR BRAND PROTEXTION's product benefit of building immunity, an important element in the mental and physical development of young children.
 
          According to Mr Stieger, BEAR BRAND PROTEXTION continues to support consumer activities as well as and customer relationship campaigns like the "B Bear Can Do Club" (www.bbearclub.com). These activities aim to provide useful tips on parenting, particularly in the area of nutrition and immunity building. The latest communications campaign called "Immunity Can Be Built - Learning from the Underwater World" had been launched recently and resonated very well with Thai mothers.
          "As the official sponsor of the live show, we are happy to see that Barney is a character loved by both children and their parents. We see Barney as a good ambassador for our brand and a good match with BEAR BRAND’s “PEE MEE” mascot. Both characters are well-trusted figures that responsibly educate children and their mothers about physical activity, good hygiene and eating well and healthy. All of those elements are important in building and maintaining immunity and hence provide the foundation for children to learn more and develop better. Plus, the knowledge that comes through such an exciting event is even more fun and memorable", says Mr Stieger.
          Barney is a lovable purple dinosaur character. Created in the USA almost 20 years ago, Barney is famous among kids around the world. With this second visit to Thailand, the Family will introduce its newest member "Cousin Riff", who has a fun personality similar to like “BJ” and “Baby Bop”, two of the other famous characters of the show. Lawson Marsh are confident that the “Barney Let's Imagine Live!” show will receive a welcome from kids and their parents as enthusiastic as they did in the first year. The target audience of the show includes children between the age of 2 and 6 with their parents. The live musical will be performed eight times at the Royal Paragon Hall, at the Siam Paragon shopping complex from the 5th to the 7th October. Those interested can reserve and buy tickets at all Thai Ticket Major branches Tel: 02-262-3456 or at www.thaiticketmajor.com, from August 7 onwards.
          BEAR BRAND PROTEXTION also offers a special promotion for the “Barney Let's Imagine Live!” show. With just two empty packs of BEAR BRAND PROTEXTION consumers receive a 10% discount off a show ticket at the Thai Ticket Major outlets. 1,000 consumers will even get a chance to receive a ticket for free. More details and conditions to get a free ticket are available at Tel: 02-657-8657 ext: 7, or at www.bbearclub.com.
 
          For media enquiry, please contact
          Mind Touch Company Limited – PR Consultant
          Savitree Peungcharoenkun (081 816 4598) Or Chatsaral (Pom) Tiamwon (089 443 6886