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Mattress City joins hands with Shopee to expand its online footing in response to the ‘New Normal’, expecting 300 million baht online sales this year

Mattress City, Thailand’s first mattress and bedding specialty retailer with more than 28 locations nationwide, carries the widest selection of world-class bedding lines in the country with more than 10 brands, namely Lotus, Dunlopillo, Omazz, Zinus, Bedgear, Eastman House, Restonic, Midas, and Malouf among many others, reveals its online marketing plan to reach the new generation in response to the 'New Normal’ by collaborating with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. Mattress City also expects to earn over 300 million baht from online sales this year.

Mr. Kitti Tangparnthong, Marketing Manager, Mattress City said, “We chose Shopee as one of our online partners because Shopee’s strategies and its system are extensive and truly aligned with online businesses. It's online and offline footing, including its communication that doesn’t only create awareness to the customers, but also deeply engage them through Shopee’s extensie in-app features. Shopee utilizes every media and customer-centric strategy through various campaigns, such as Shopee Super Brand Day and its

signature double date campaigns such as Shopee 4.4 Crazy Flash Sale or Shopee 6.6 Brands Festival all of which contribute to a leaping growth in the sales of Mattress City.

This year, Mattress City’s online sales are expected to exceed 300 million baht, because more and more consumers are choosing their mattresses and bedding equipment online. To cater to the shifted needs of the customers, Mattress City is now focusing to sell on e-commerce platforms to deliver our comprehensive array of mattresses and bedding products to our customers of all ages, genders, and economic levels,” said Kitti Tangparnthong.

Mr. Siwagorn Siriwongpanupong, Head of Business Development, Shopee (Thailand) said “We are delighted that Mattress City, the leading mattress and bedding specialty retailer in Thailand, trusts in our capabilities and chooses to grow their online business with Shopee, especially during these times when the consumers are used to online shopping that it has become a New Normal in Thailand. We firmly believe that from our large pool of users and our ability to connect and engage our users more meaningfully through our in-app features will enable this partnership to see a fruitful outcome and meet the desired goal which further cements    our commitment to continue supporting brands, and sellers to grow their business on an e-commerce platform.”

Shoppers can look out for special deals from Mattress City during Shopee 7.7 Mid Year Sale from 30 June - 8 July 2020, including products starting from 209 thb, 1000-baht discount vouchers, and free shipping.

For those interested in Mattress City and its selection of world-class mattresses and bedding lines, visit Mattress City Official Store on Shopee at https://shopee.co.th/mattresscity or go to www.mattresscity.co.th and Mattress City locations nationwide.