- Implement its Intensive Omnichannel – both physical & online stores with its 67 exclusive brands, only at Central Village
- Target at millennials, young affluent nationwide with Thailand’s first online shopping platform for outlet industry
- Encourage Thais to shop in Thailand with its outdoor atmosphere while ensuring 'Central’s Hygiene and Safety’ measures following government policy
Central Village, Thailand’s first luxury outlet, operating by Central Pattana plc, together with 130 international brands, launches 'Super Brand Grand Sale’ campaign, the first and best brand name product deals of the year for over two months. To encourage Thai people to shop domestically, it offers up to 90% discount and the 'Weekly WOW Price’ starting from Bht 990 from well-known brands such as ALICE+OLIVIA, CHLOE, COACH, ERMENEGILDO ZEGNA, ETRO, JIMMY CHOO, KATE SPADE, KENZO, MARIMEKKO, MAX & CO., MCQ, MICHAEL KORS, MOSCHINO, OUTLET BY CLUB21, POLO RALPH LAUREN, SALVATORE FERRAGAMO, VALENTINO, VIVIENNE WESTWOOD, BATH & BODY WORKS, COCCINELLE, MELISSA, SUNGLASS HUT, VICTORIA’S SECRET and many more from today until July 31, 2020. It also aims to encourage Thais to spend domestically to help boost Thailand’s economy during the COVID-19 crisis.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN, said: “The success of the opening of Central village reflects the fact that Central Village is the first mover and the first national player to open the market for luxury outlets. So far, we have had overwhelmingly positive feedback since August 2019. Despite facing the COVID-19 crisis, Central Village is able to quickly step up to the next level with our 'Intensive Omnichannel’ strategy with its key success stories as follows:
- Offering a variety of Thai customers’ favourite brands at outlet prices
Since the beginning of this project, the first thing that we have focused on is to ensure that we have a selection of leading international brands that fulfil the needs of Thai customers combined with popular brands for tourists. We have more than 220 brands with 130 stores open today at our outlet and have received great feedback. We cover all categories of brands from high-end brands, street fashion to toys, a wide range of home products and supermarket items, targeting at customer base of 70% Thai tourists and 30% foreign tourists. Therefore, during the crisis, we have welcomed Thai customers from all over the country who still have high purchasing power and love branded products to shop via our online channel. Now that the government has announced the easing of lockdown, we are holding a big discount campaign entitled 'Super Brand Grand Sale' for Thais to enjoy up to 90% discounts and to help the stores accelerate sales of their products that may have been slow during the last two months. We also offer a number of on-top promotions to encourage Thais to shop to generate more cash flow in the economy. It is expected that during these two months, the sales campaign will generate cash flow of over 1 billion baht from both physical and online stores, while maintaining 'Central’s Hygiene & Safety’ measures to fully cooperate with government policy. 'Super Brand Grand Sale’ offers up to 35-90% in discounts and 'Weekly WOW Price’ items starting at 990 baht every week throughout the two months of June and July 2020. Get free cash voucher on-top as a privilege for The 1 members: spend 12,000 baht and up on 'Brands of the Week’, get free 500 baht, and exclusively from 19-25 June, get free 1000 baht. While shop other brands under terms and conditions: spend 40,000 baht and up, get free cash voucher for 1,000 baht; spend 60,000 baht and up, get free 2,000 baht; spend 150,000 baht, get free 5,000 baht. Moreover, there are other promotions such as shop more and get further discounts that offer extra on-top discounts when shopping under each store’s conditions as well as get up to 12% cash-credit rebates from participating credit cards.
- Adapting quickly to create an experience of Thailand’s first online shopping platform for outlet industry
Owing to kind supports of shoppers nationwide, our Chat & Shop service which was available during the lockdown has proven success with utilizing our own media nationwide to reach out to customers in every region of Thailand. The brands with top sales include COACH, FITFLOP, POLO RALPH LAUREN, SALVATORE FERRAGAMO, BATH & BODY WORKS, VICTORIA’S SECRET. The company will further develop this platform targeting at millennials, young affluent and brand name lovers nationwide. Wherever they are in Thailand, they can order products directly from Central Village.
- Unbeatable location, not far from the CBD and surrounded by target groups with high purchasing power
During the recent COVID-19 outbreak and despite being only partially open, Central Village was able to attract customers through its drive-thru pick-up service, which helped to create sales for luxury fashion and cosmetics stores. More than 60% of customers reside within 15 kilometers. Our target group is the middle to high-end housing estates with high purchasing power of Bangna and Prawet. In addition, having a Tops Market for the convenience of the surrounding neighborhood has also helped to boost the number of customers.
- Joining hands with global partners with the same understanding of the Asian market and with business guidelines in the same direction
We are partnering with Mitsubishi Estate Company Limited through its Singapore-based subsidiary Mitsubishi Estate Asia Pte. Ltd., which has successfully achieved prominent 9 outlets across Japan such as Gotemba, Rinku and Shisui, in order to further the success of Central Village to be the World-class outlet with Thai-Japanese hospitality.
Central Village is the first luxury outlet and a place where all family members can enjoy the outdoor shopping atmosphere and discover well-known brand stores covering all categories such as clothes, bags, shoes, watches, belts, leather, accessories, IT products, kitchen appliances, home products, kids’ clothes, toys, banks and enjoy delicious food at popular restaurants and cafes such as Starbucks, Red Diamond, Sushi Hiro, Bonchon, A Pink Rabbit Cake Cafe, Fuji, Laem Charoen, Cafe Amazon, MK Restaurant, ChaTraMue Brand, Swensen’s, Laos-Yuan Restaurant, April’s Bakery, Krispy Kreme, Tops Market and Food Village, which offers a special dish of the day at 25 baht daily and regular dishes have 20% discounts from today to June 30, 2020.
Central Village, under the concept of 'Bangkok Luxury Outlet’, is Thailand’s first and the most comprehensive international luxury outlet that has been opening its door since 31 August 2019. It is located near Suvarnabhumi Airport on 100 rai of land with a total project area of 40,000 square meters. Central Village includes more than 220 brands with 130 stores of leading Thai and international brands. Around 67 brands have opted to have their outlet stores exclusively at Central Village. Enjoy the serenity of nature and beautiful modern Thai architecture for a truly rewarding shopping experience at the luxury outlet for everyone.
Central Village Luxury Outlet is open daily: Monday-Thursday 11:00-21:00 hrs. and Friday-Saturday-Sunday 10:00-21:00 hrs. For more information, please visit http://www.centralvillagebangkok.com