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“Festival de Cannes Film Week” arrives at K11 MUSEA with opening night presided by Adrian Cheng, bridging local and international film culture

          The first Festival de Cannes Film Week in Asia made its long-awaited debut at cultural destination K11 MUSEA with its opening night on November 12th. Led by Adrian Cheng, founder of K11 Group and Thierry Fremaux, General Delegate of Festival de Cannes, the official opening ceremony launched this iconic week for cinema culture in Hong Kong and across Asia.
          Held at K11 MUSEA, Hong Kong's film industry elite such as director Wong Kar-wai, filmmaker Ann Hui, director Johnnie To, director Yonfan, director Teddy Robin, director Flora Lau, producer Yvette Tang and cinematographer Christopher Doyle attended the opening ceremony while mingling with prominent directors and actors from the 72nd Festival de Cannes including internationally renowned directors Jean Pierre & Luc Dardenne (Young Ahmed), actor Vincent Lacoste of On a Magical Night (Chambre 212) and director Michael Angelo Covino (The Climb) - bringing the spirit of the world's most prestigious film festival to Hong Kong. The film industry elites joined the festivities alongside up-and-coming actors and actresses including Fala Chen, Janice Man, Hanna Chan, Adam Pak, Rachel Leung and Himmy Wong along with Thailand's renowned actor, Sunny Suwanmethanont setting the stage for an incredible evening of cross-cultural dialogue over a universal love of film. The opening of Festival de Cannes Film Week was marked by the incubation of the next wave of industry talent, as knowledge and insights were passed down from masters of cinema to the next generation of emerging talent who will shape the future of film.
          As the only Thai actor to join the iconic event, Sunny revealed "I feel very honored to attend the first Festival de Cannes Film Week's in both Hong Kong and Asia as well". 
          Following the exclusive cocktail party, the opening ceremony by Adrian Cheng and Thierry Fremaux commenced at the K11 Art House IMAX screen. To present the opening screening of On a Magical Night (Chambre 212), Thierry Fremaux welcomed the guests and was joined by the film's starring actor Vincent Lacoste. In K11 Art House, the other screens opened to delight VIPs and ticketed guests.
          "Hong Kong came so often to Cannes, it was natural for Cannes to come to Hong Kong. We are very happy to be here." - Thierry Fremaux, General Delegate of the Festival de Cannes. 
          "It is my great pleasure to present Asia's first Festival de Cannes Film Week at K11 MUSEA," said Cheng. "Our goal for K11 MUSEA and the wider district Victoria Dockside is to build a 'Silicon Valley of Culture' in Hong Kong, and in working with Thierry and his team, we have found a partner with the shared vision of propagating film culture, incubating international talents and making world-class cultural content more accessible for our audiences. I hope this is the first of many Film Weeks to come."
          Brought to Hong Kong by Pierre Lescure, President of the Festival de Cannes; Thierry Fremaux, General Delegate of the Festival de Cannes; and Adrian Cheng, Founder of K11 Group and Executive Vice-Chairman of New World Development, the Festival de Cannes Film Week delivers the essence of the 72nd Festival de Cannes, sharing the work of the world's greatest artists with an unprecedented celebration of creativity, culture and cinema. 
          The weeklong festival features film screenings, presentations and masterclasses with legendary filmmakers Jean-Pierre & Luc Dardenne and Thierry Fremaux, General Delegate of the Festival de Cannes. Held at the K11 Art House from 12-17 November 2019, the inaugural Festival de Cannes Film Week will screen six highly acclaimed films from the Official Selection 2019 of Festival de Cannes. For ticketing and screening times, please visit the event website: cannesfilmweek.k11musea.com

          FESTIVAL DE CANNES FILM WEEK 
          Website: www.festival-cannes.com
          Facebook: facebook.com/festivaldecannes/
          Instagram: instagram.com/festivaldecannes/ 
          Twitter: twitter.com/Festival_Cannes

          The Festival de Cannes is the most important film festival in the world. It was first held in 1946 and has remained faithful to its founding principles of drawing attention to and raising the profile of films with the aim of contributing towards the development of cinema, boosting the film industry worldwide and celebrating cinema at an international level. The Festival de Cannes Film Week is now taking the spirit and core values of the Festival on a journey around the world with this special and intimate event bringing filmmakers and film lovers together in Hong Kong.
          K11 MUSEA
          18 Salisbury Road, Tsim Sha Tsui, Hong Kong
          Website: www.k11musea.com/en/ 
          Facebook: facebook.com/K11MUSEA/ 
          Instagram: instagram.com/k11musea/
          
          In the heart of Victoria Dockside, K11 MUSEA is a global cultural destination with immersive retail experiences for the modern day generation. In addition to a selection of the world's finest contemporary and classic brands, and a revolving collection of free to view public art, it also houses a rooftop farm and two giant slides for adults and kids alike to use. To date, the project has achieved new green building certifications including the U.S. LEED (Gold) and the Hong Kong BEAM Plus Provisional Assessment, and paves the way as a leader of culture and commerce across the globe.