“Street Dance of China,” a street dance reality show by leading Chinese online video platform Youku under Alibaba Group, recently debuted in Southeast Asia to great acclaim. Having been launched exclusively on Youku in July, Season 3 of the show is now also being broadcast in Malaysia, Singapore and Thailand.
As for Thailand, the new media platform, TrueID, which is owned by True Vision TV, started to air the show on July 18 simultaneously with China. From September 12, the Pay TV channel of True X-Zyte box is also scheduled to start broadcasting it.
This is the first time in many years that a Chinese variety show has been broadcast on local Thai platforms. It is also the first-ever trial of a simultaneous broadcast in both China and Thailand. Since its first public showing, the program has been well received by Thai audiences and always ranks as one of the top search terms on Twitter in Thailand during its scheduled broadcast on Saturday.
“Street Dance of China” has captivated the Chinese market with its line-up dance stars, making it the flagship variety show on the Youku platform. In Season 3, four advanced dancers, including K-pop idols Jackson Wang, Wang Yibo and Lay Zhang as well as actor Wallace Chung, become all-star captains, joining 400 dancers from all over the world to compete with each other. With “Battle for Love” as the theme, “Street Dance of China 3” encourages dancers to release their passion for dancing and perseverance in life through the integration of emotions and a competitive spirit.
In the Chinese market, the attraction of Street Dance of China 3 is unstoppable. According to data from Youku, 1.5 million viewers had reserved spots on the show before it started, which is the highest record in the history of Chinese variety shows. The program has helped Youku attract more members, and on the first day of broadcasting in China, it smashed the platform’s record for the highest number of new member sign-ups in a single day. This was nearly 10 times the number of members converted on the first day of the second season.
In addition, in terms of its level of engagement, Street Dance of China 3 generated in excess of 100,000 live messages within 21 minutes after it went live on Youku. Four hours after the beginning of broadcast, the total number of live messages reached a record-breaking 1.8 million, which was 3.36 times of that of the second season and 11.5 times of that of the first season.
Street Dance of China 3 has also led to programs like “Let’s Hotpot,” “Let's Watch Pop Dance Together,” “Street Dance in Business,” and “The Dancer.” Let’s Hotpot, for instance, will be broadcast in Thailand, the United States and Canada, while The Dancer will be introduced in the United States and Canada.
With the positive feedback Street Dance of China 3 has received on its overseas debut, Youku aspires to bring more quality content to the international market in the future.