KTC transforms challenges during the COVID-19 pandemic into opportunities by adjusting its tourism business strategy in full force. Adjustments started with a revamp of its “KTC World Travel Service,” a full-service travel and tourism center for KTC credit cardmembers, following three core values: “Make Better,” “Create,” and “Support”. KTC joins hands with alliances in the tourism business to provide cardmembers more convenient and at ease travel and tourism trips. The center is equipped to operate with 24 hours service via Tel. 02 123 5050, www.ktc.co.th/ktcworld, LINE@ KTCWorld, and the KTC World Facebook Fanpage to support members’ needs.
Miss Janejit Ladpli, Vice President – Travel and Leisure Marketing, “KTC” or Krungthai Card Public Company Limited, states, “The COVID-19 pandemic crisis has caused a significant impact on the global tourism business as well as on the KTC credit card in terms of its overall tourism business. KTC has to adjust and adopt a new tactic for its tourism business strategy to conform to the new normal lifestyle. This includes adjustments to the operations of KTC World Travel Service, a travel and tourism center for KTC credit cardmembers offering full-scale domestic and international tourism services, following three core values: “Make Better,” “Create,” and “Support”, to better understand the behaviours of cardmembers’ who spend with a credit card for travel and tourism services, and to encourage employees to work more efficiently.”
“For this reason, KTC World began by exploring its services to identify the areas that needed to “Make Better.” This was done with a study by prioritizing cardmembers’ needs, and developing the capacity of travel counsellors, including the study of customer service techniques that are enhanced with technology. This covers the accommodation booking system, flight ticket booking via a computerised global distribution system, and developments to the customer relationship management system with a goal to achieve service excellence. What cardmembers need are quick access to service and help, and the ability to contact employees around the clock to make reservations for flights and other services. As a result, KTC World decided to “Create” tourism services that operate on a 24 hours basis for members’ convenience. KTC World Travel Service can be reached via 4 channels: Tel. 02 123 5050, www.ktc.co.th/ktcworld, LINE@ KTCWorld, and the KTC World Facebook Fanpage. Moreover, KTC World focused its attention to “Support” the business operations of alliances in the tourism business covering all categories, such as Airlines, Travel Agencies, Domestic and International Tourism Promotion Organisations, Online Travel Agencies (OTA), Rental Cars, and Tourist Attractions. KTC World is a hub that assembles tourism products and services together, and is a platform that establishes distribution channels with tourism business partners for KTC credit cardmembers.”
“During the current economic situation that has impacted business operations, most significantly the tourism business which took a big hit, KTC joined forces with 4 alliances, including The Association of Domestic Travel (Adt.), Local Alike, Thai Boutique Accommodation Trade Association, and Hotel Tranz, in jointly coming up with solutions for tourism business operations during the new normal state and to encourage Thais to travel in Thailand. KTC organised a special session under the topic of, 'Weathering the Storm of the Thai Tourism Business After Set Zero’ to provide support and help to tourism business alliances to get through this crisis together.”
“For the last quarter of this year, KTC World has organised tour packages to promote tourism in Thailand with “Fly Boutique, Stay Boutique” Luxury Flights…Convenient Stays flight ticket and accommodation packages for 2 days 1 night packages for two persons at special rates starting from only 5,900 Baht. Cardmembers can begin making reservations and travel between September 30, 2020 to December 23, 2020. This packages consist of Bangkok Airways fight tickets and accommodation at a Boutique style hotel, as follows:
- Trat - Stay at VAYNA Boutique Koh Chang at a starting price of only 5,900 Baht (Thai Double Room inclusive of breakfast meals).
- Sukhothai - Stay at Legendha Sukhothai Resort at a starting price of only 6,200 Baht (inclusive of one breakfast meal / one local dinner meal / four auspicious desserts / a visit at Wat Chang Lom Sukhothai / almsgiving).
- Phuket - Stay at SALA Phuket Mai Khao Beach Resort at a starting price of only 7,500 Baht (Deluxe Balcony room inclusive of breakfast meals).
- Samui - Stay at The Library Koh Samui at a starting price of only 12,800 Baht (Studio room inclusive of breakfast meals).”
“KTC World Travel Service was founded since 2012 and provides services for over 50,000 cardmembers with a collective spending amount of 3 billion Baht. It was awarded the Top Sales Award from leading airlines such as EVA Air, Korean Air, Thai Airways, and All Nippon Airways (ANA). It is also a 4-year consecutive recipient of the Japan National Tourism Organization award and Hong Kong Disneyland award. During the past 8 years, KTC World has partnered with business alliances under the Tourism category to organise over 1,000 marketing promotions to offer cardmembers value travel trips.
For more information, please contact KTC World Travel Service 02 123 5050 or visit www.ktc.co.th/ktcworld.