Index Living Mall Public Company Limited (ILM) is taking the initiative to promote the home decorative item (HDI) market to take advantage of the changing consumers’ behavior post-COVID-19 with new-normal lifestyle, more time spent at home, getting into hobbies, and engaging in freelance work. With the HDI market growing by 10 percent in May. ILM is charging ahead to increase the merchandise in this category with the emphasis on functionality, distinctive designs and versatility to match any house design – to increase top of mind in the fast-growing and exciting home decorating trend.
Miss Kridchanok Patamasatayasonthi, Managing Director of Index Living Mall Public Company Limited (ILM), Thailand’s leading integrated retailer of home furnishings, revealed that the COVID-19 pandemic situation has led to changes in the consumer behavior towards the new-normal lifestyle as the people are staying home more, getting into hobbies and engaging in freelance work such as accepting orders for food and desserts for delivery, gardening and home decorating. This is reflected in the Company’s HDI sales in the past three months both online and on premises that have grown tremendously especially in May when sales grew by 10 percent over the same period of the previous year. Most of the sales were to original householders who were trying to adjust to the COVID-19 crisis rather than recent residents in new projects. These buyers took the opportunity to renovate their houses and putting things in order.
The most popular category of merchandise that has continuously grown in sales were everyday essentials, such as cleaning agents, gel alcohol, tissues, gloves, and garbage bags that went up by 65 percent. Next was the gardening group that grew 39 percent, kitchen and dining group was up 30 percent, while home organizers, such as adjustable shelves, and storage boxes that are considered to be the destination grew continuously by 11 percent.
As the demand for merchandise in the HDI category kept on increasing and in order for Index Living Mall to retain the “top of mind” among the customer base in this category, the Company has broadened the variety in the lineup of household items while putting the emphasis on functionality and the easy and convenient usage to cater to the current smart lifestyle along with the versatility to match any house styles.
The Company has been continuously sourcing and rotating the merchandise in the HDI category particularly surprising household items such as kitchenware that feature functions that promote convenient, time-saving and safe cooking, such as garlic crusher, oil splash guard, rice sieve that will not break up rice grains, knives and knife holders, as well as many household items to suit differing lifestyles such as exercise equipment, digital candles and home altars, to really fulfill all shopping needs.
Also, household items include home improvement equipment such as ladders, tool boxes and cleaning accessories. Everyday essentials include garbage bags, rubber gloves, tissues, bedding sheets, blankets, and pillows. Bathroom fixtures include bath sets, hooks and towel racks, cloth hampers and towels. Where kitchen and dining section is concerned, it showcases pots and pans, food preparation utensils, food boxes, chinaware, racks, mugs, condiment holders, placemats, pitchers, trays, etc.
In addition, the HDI section also features items that help to enhance the beauty and ambience of the house, such as statuettes, prints, picture frames, vases, lamps, throw pillows, clocks, candelabras, etc., while the garden section offers outdoor statuettes, flower pots, artificial turfs, etc.
Customers can shop for home decorative items (HDI) that are varied in functions and designs at all 31 branches of Index Living Mall, or easy online shopping at www.indexlivingmall.com as well as your personal assistant “Call to Shop” at LINE ID: @indexlivingmall with delivery direct to your home by calling Tel. 1379.