In a move to reinforce its leadership in the shabu-shabu market, Shabushi, Thailand’s popular Japanese-style Shabu-Shabu brand, is pushing forward with inner-outer development and boosting its service standards. Recently, the company just kicked off its “Shabushi Delivery” service for the first time in Thailand. With this service, foodies and diners who want to stay in can enjoy delicious Japanese-style Shabu-Shabu from the comfort of their own home.
Mr. Paisarn Aowsathaporn, Executive Vice President, Food Division, OISHI Group Public Company Limited, once said food delivery is a trending business, which is open to further expansion. One of the driving factors is the behaviour of modern consumers, who want convenience and speed. So, in addition to its OISHI Delivery 1773 and online delivery platform, www.oishidelivery.com, OISHI Group is partnering with leading providers of on-demand food via apps.
“Apart from creating new products and a brand-new menu, “Shabushi by OISHI” is also focusing on a winning marketing campaign and the continuous expansion of restaurants. In response to the current delivery trend, we are launching “Shabushi Delivery” by initially partnering with the global online platform “foodpanda”, before we expand our cooperation with other leading food-delivery apps,” Mr. Paisarn said.
The aim of “Shabushi Delivery” is to provide convenience to foodies and comfort lovers by bringing the most popular shabu-shabu sets on the Shabushi menu right to their doorstep. Diners can opt for a Shabushi “Value Set” for one person at 169 baht, Shabushi “Buddy Set” for two at 329 baht, and Shabushi “Party Set” for three or four persons at 499 baht. Choices on offer are pork, beef and pork combinations or seafood, and orders can be made via both www.foodpanda.co.th as well as the foodpanda app. “Shabushi by OISHI”, a Japanese-style Shabu-Shabu brand under the OISHI Group, has proved to be successful, popular and has shown satisfactory growth both in terms of revenue and profit, reflecting its three strategies, namely:
- Driving Organic Growth: Creating differentiation via the value of products or services to ensure stable and sustainable growth;
- Driving Operational Excellence: Adjusting the business process so it is more flexible and can efficiently cater to every requirement of customers; and
- Store Expansion: Expanding service areas and branches continuously to cover and reach more customer bases.
“Expanding to offer newer and better services is a business strategy that creates new experiences to ensure that our customers are always satisfied, and this has helped reinforce the success of Shabushi as a leader in the Japanese-style hotpot market,” Mr. Paisarn concluded