 Nationwide Tour to Showcase LG’s Latest Air-Conditioner Technology to Thai Consumers and Reinforce LG’s Leadership Position in The Air-Conditioning Market.
Following the successful launch of its Health+ Inverter air-conditioner range last year with famous news anchor and investment analyst Mr. Buncha Chumchaivat as its brand ambassador, LG Electronics (Thailand) Co., Ltd. is reinforcing its leadership position in the premium air-conditioning market with the launch of a nationwide road show known as ‘LG Caravan Sabai Style Health+’.
Getting the road show underway, Mr. Alongkorn Chujit, Deputy Managing Director of LG Electronics (Thailand) Co., Ltd. said, “There has been a great market response to our Health+ campaign following the launch of the four latest Health+ Series collections and the introduction of Mr. Buncha Chumchaivat as our brand ambassador. The LG brand is now widely known and accepted, with a sales growth of over 35% within just 3 months. The ‘LG Caravan Sabai Style Health+’ is another marketing activity designed to build on this success and reach more customer with a unique caravan that acts as a portable showroom. The road show will offer complimentary gifts and various fun activities in order to give more consumers first-hand experience of our latest air conditioning technology, as well as help boost the sales revenue of our valued dealers.”
The four Health+ Series being showcased by the LG Caravan Sabai Style Health+ road show include the Health+ Inverter, Health+ Deluxe, Health+ Econo and Art Cool. Starting today, the caravan will depart from Bangkok and travel to LG dealer stores nationwide, with the first phase beginning in Prachinburi and concluding in Phuket in July. The road show will then undertake a second phase for the end of this year.
The Health+ Inverter air conditioner was launched to Thai consumers under a ‘4S’ concept of: SILENT, SAFE, SAVING, and STYLISH in order to fulfill the needs of every type of consumer lifestyle.
Further details of the road show, including a full list of destinations and participating stores, is available online at www.lge.com/th.
Photograph shows (from left to right) Mr. Sinamet Imaim, Product Head Senior Manager of Air Conditioners department, Mr. Buncha Chumchaivat, LG brand ambassador, Mr. Alongkorn Chujit, Deputy Managing Director, and Mr. Thunyachate Ekevetchavit, Marketing Director of LG Electronics (Thailand) Co., Ltd.
About LG Electronics Thailand
LG Electronics (Thailand) Co.,Ltd. is a leader and technology innovator in consumer electronics and mobile communications. LG’s vision is to become the leading electronics and mobile phone brand that World best at enriching lives through innovation. LG Thailand comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG aims at delivering products that come with stylish design and smart technology, with marketing programs under the concept “Life’s Good”.
For the latest information about LG news and activities, please visit www.lge.com/th.
For further information, please contact:
Suphada Chaiwong
LG ONE Thailand
Phone: 0-2252-4166 (Ext. 209)
Email: schaiwong@lg-one.com |
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