“Chang Beverage” has taken another major leap in becoming the Official Beverage Partner for the first PGA TOUR Sanctioned Tournament in Southeast Asia, The CIMB Asia Pacific Classic, Malaysia
“Chang Beverage” announced its important move to expand its sports platform by sponsoring a world-class golf tournament, CIMB Asia Pacific Classic, Malaysia which will be held at The Mines Resort & Golf Club in Kuala Lumpur, Malaysia. For this inaugural year, the tournament will be held from 28 to 31 October 2010.
Mr. Matthew Kichohdhan, Senior Vice President, International Business, Thai Beverage Public Company Limited said, “Our company is very proud to take on this opportunity and reinforce “Chang Beverage” as a premier global brand by becoming The Official Beverage Partners for the first PGA TOUR Sanctioned Tournament in Southeast Asia; CIMB Asia Pacific Classic, Malaysia this October. This sponsorship will see a five year commitment from Chang.
To extend our success in sports sponsorship like the one with Everton Football Club in the English Premier League- the most popular football league in the world, and football sponsorships at all levels in Thailand, Chang Beverage is taking the next leap by becoming a part of this PGA TOUR sanctioned golf tournament in Southeast Asia. We’ve chosen this golf tournament as our next sponsorship move because we want to take part in the golf platform development in Asia and Thailand.
We believe that the Asian spectators will enjoy this momentous history in the making of the four-day tournament up-close as the world’s top caliber golfers, demonstrating their skills and talents, competing among each others to claim the top prizes. We truly believe that this PGA TOUR sanctioned event in Southeast Asia will generate much excitement among Asian golf enthusiasts. Our, Chang Beverage, future plan will continue the emphasis on taking a major part in the development of Asian & Thailand’s golf platform, including supporting young talents and professional golfers.
Thai Beverage Plc, the manufacturer of Chang Beverage, is one of the major beverage companies in Asia and the sponsorship of this world class golf event is in line with the development of our brand, which focuses on internationalization and worldwide export. At present, our products are available in more than 30 countries around the world and we have 7 regional offices in key countries covering Asia, Europe, and North America. The sales of our products have been growing steadily over the past several years.”
Dato’ Jorgen Bornhoft, Vice Chairman of IBHL, the international arm of Thai Beverage Plc said,
“Chang Beverage is pleased to have an opportunity to collaborate with CIMB Group, the title sponsor of this tournament, and the partner sponsors as well as to work with The Mines Resort & Golf Club, which is the fantastic host venue to this world class tournament.
This special tournament will unquestionably draw the world’s top golfers together to play their best to win, not only for the attractive USD 6 million prize purse with USD 1 million for the winner, but also for the world ranking points.
All the players will have to play on this challenging par 71, over 6,800 yard course, designed by Robert Trent Jones Jr. , with no cut for 72 holes. The tournament will be broadcasted live to 200 countries reaching 450 million households around the world.
The sponsorship of the CIMB Asia Pacific Classic, Malaysia will enable Chang Beverage to create programs relevant to the life styles of our consumers and customers as we build our brands into a premier global brand. “
CIMB Asia Pacific Classic, Malaysia, in the first year will see the top 25 players from the PGA TOUR’s final FedExCup standings qualify to participate. The Top 10 players from the current Asian Tour Order of Merit and five players under sponsor exemptions will join them to complete one of the strongest playing fields in Asia’s golf tournament circuit.
The Official Beverage Partner signing ceremony by “Chang Beverage” was held on Thursday 8th July 2010 at The Mines Resort & Golf Club, Malaysia. Honorary guests include:
1. Yang Berbahagia Dato’ Ahmad Shabery Cheek, Minister of Youth & Sports
2. Yang Berbahagia Tan Sri Lee Kim Yew, Founder, The MINES
3. Yang Berbahagia Dato’ C S Ong, Chief Executive Officer, PGA Promotions
4. Mr. Keld Kristiansen, Executive Chairman, Carbon Media Management
The representatives from Chang Beverage were
1. Dato’ Jorgen Bornhoft, Vice Chairman, International Beverage Holding Co., Ltd.
2. Mr. Polapatr Suvarnazorn, Senior Vice President, General Management,
Thai Beverage Public Company Limited
Along with groups of distinguished journalists, guests and golf enthusiasts.
Experience the great historical moment of the first PGA TOUR Sanctioned tournament in Southeast Asia, CIMB Asia Pacific Classic, Malaysia which will be held at The Mines Resort & Golf Club, Malaysia from 28 to 31 October, 2010.
|
|
|