Krungsriayudhya Card Company Limited recently launches a campaign to boost its cards usage by introducing celebrity Chef Ik - Ban Boriboon as a presenter for the latest campaign under the theme “Dining out with Chef Ik”. The campaign offers 5-Course privileges for all Krungsri credit cardholders including restaurant discounts, cash back, and chance to win a trip to Singapore and join an exclusive cooking workshop with Chef Ik.
Mr. Sukdee Chongmankhong, Managing Director of Krungsriayudhya Card Company Limited (KCC), said that due to the increasing popularity in dining out as one of the core activities of everyday life and yet this is the time that consumers are cautious on their spending, KCC has responsively introduced “Dining out with Chef Ik” campaign by famous trendy food celebrity and the moderator of the popular ‘Indy Kitchen’ TV program. Under this affiliated campaign, Krungsri credit card members will enjoy various activities to gain an access to 5-Course privileges through their usage of participating credit cards.
This privilege is offered to the cardholders of any credit cards managed by Krungsriayudhya Card Co., Ltd. Campaign registration can be processed via SMS by type ‘D’ with space, and followed by the 16 digit credit card number and send to 4520999.
1st Course: For 10,000 baht and up on the same card spending In July 2010, the cardholder will receive 100 baht cash back on each time they dine out in August at (maximum of 3 times) participating restaurant. Cash back will be credited to the cardholder account according to statement period.
2nd Course: For every credit card usage at any participating restaurants from today to December 31, 2010, the cardholders have chance to win wonderful 3-day, 2-night trip to Singapore with a dinner with Chef Ik. There are 5 prizes with 2 persons for each prize.
3rd Course: Receive 5 – 30% discount at more than 500 popular restaurants nationwide.
4th Course: Special privilege at “Restaurant of the Month” recommended by Chef Ik.
5th Course: Enjoy the exclusive cooking workshop with Chef Ik. The cardholders can simply redeem 8,999 points of their accumulated Krungsri Bonus to receive the privilege.
“We are confident that our “Dining out with Chef Ik” campaign will be well-received by the credit cardholders. Going forward into the second half of the year, this campaign is considered a significant move for Krungsriayudhya Credit Card Co., Ltd. in penetrating the target market by providing good benefit and privilege to KCC cardholders. It is expected that the usage rate in food category will increase not less than 20%. Furthermore, KCC will continue providing its cardholders benefits and special offers in other categories through year-end to align with their lifestyles and their daily spending” Mr. Sukdee added.
For more information, please contact Krungsriayudhya Card Co., Ltd. at 02 646 3000 or visit the company website at www.krungsricard.com