Panasonic launches 20 new digital camera models to serve the diverse needs of consumers from new users to professionals and to enhance its strategy: One Brand Ambassador, One Panasonic Image.
 Panasonic has shaken up the digital camera market early this year with the introduction of the Panasonic Lumix New Line-Up 2010. More than 20 new models have been rolled out under the campaign, “Which Lumix Are You?”, all designed to enhance the culture of photography with four categories and functions: Lumix Pro, Lumix Explorer, Lumix Trendy, and Lumix Easy, each developed for different lifestyles. Plus, “Kane -Theeradej Wongpuapan” has been chosen to be the “Panasonic Brand Ambassador” in an image-enhancing strategy: One Brand Ambassador, One Panasonic Image.
Digital Still Camera and Digital VDO Camera Group under Panasonic Siew Sales (Thailand) Co., Ltd., has rolled out a new line of digital still and VDO camera products with advanced functions, technology, and designs to respond to every need: Lumix Pro for professional photographers, Lumix Explorer for adventure lovers, Lumix Trendy for people with styles, and Lumix Easy for easy use. The new products are equipped with iA intelligent mode, enabling users to set automatic recording and shoot like a pro to produce sharp images under any circumstance.
In 2010, Panasonic has advanced Lumix to the next level with Intelligent Resolution Technology to maintain the image quality while extending the zooming power.
Mr. Hirotaka Murakami, CEO of Panasonic Group in Thailand, said, “Panasonic Lumix digital still cameras and video cameras is another line of products we are proud of. We have implemented a series of marketing activities and research and development efforts to launch our new products. As a result, Lumix still cameras enjoy a high level of interest.
“Our series of campaigns include the Panasonic Lumix Battle, Panasonic Lumix Friends, and New Photo Culture by Panasonic Lumix, as well as the creation of a community Web site: www.Lumixfriend.com, in an effort to create a networking and culture of photography by Panasonic Lumix.”
In 2010, Panasonic takes off by launching twenty still-camera models and seven video camera models, highlighted by function, technology, and design to meet the wide ranging needs and lifestyles of all consumers.
To strengthen and unify Panasonic’s image among all products, Panasonic has chosen “One Brand Ambassador, One Panasonic Image” as the vehicle for its message. As the brand’s ambassador “Kane-Theeradej Wongpuapan” represents the image of the new generation of consumers who are smart users of technology that best meets the needs of their lifestyles. With Panasonic’s high-quality technology, Panasonic’s brand is sure to be recognized as a strong and outstanding leader in technology.
Mr. Pinyo Piromthan, Digital Still Camera and Digital Video Camera Product Manager of Panasonic Siew Sales (Thailand) Co., Ltd, added, “In 2010, Panasonic has made an aggressive move with more than 20 new models to cater to the needs of consumers. They are divided among four categories based on the varied lifestyles of consumers.”
Lumix Pro consists of GF1, GH1, FX35, LX3 for professional users, designed for easy portability as its compact and light, equipped with technology and functions for professional users. High definition addition, plus Hybrid functions to turn a single-lens digital camera to become a creative hybrid video camera.
Lumix Explorer is a family of TZ 10, TZ 7, ZR 3, FT2, fit for those who love travels, outfitted with Power O.I.S. a new generation of image stabilization, distinguished by built-in GPS for searching specific locations in a water proof, shock-proof, and dust-proof case, enabled to endure low temperatures in cold conditions. Users can access a high definition mode in a single press.
Lumix Trendy is available in FX 68, FP 1, FP 3, FP 8 for users who seek a stylish and colorful look. In an 1.66 CM airlight body, the cameras are equipped with cosmetic mode to help adjust the subject's complexion as desired.
Lumix Easy consists of FH 22, FH 20, FH 3, FH 1, easy to use. With its iA mode, the Lumix Easy is a favorite of everyone in the family.
Seven models of Panasonic Digital Video Camera will also be introduced to the market this year. The Full High Definition camcorder comes with 3MOS sensors to help capture true-to-life colour. The new HS7000 supports SD / SDHC / SDXC memory card with a 35 mm. wide-angle lens, Power O.I.S. for image stabilization and 14.2 Megapixel Still Images.
In addition to new technology additions, Panasonic has planned to penetrate the digital still-cameras and VDO cameras with a line-up of marketing and communication activities to create a relationship between consumers and products via multi-channels including advertising, public relations, campaigns, events, sale representatives, televisions, newspapers, magazines, out of home media, and Internet.
For the first time this year, Panasonic will launch “Interactive Online Advertising”, a great opportunity for consumers to take part in an interactive game with Kane -Theeradej via the website: www.Lumixfriend.com.
“Which Lumix Are You?” is key to create the experience with users. They can test and learn all Panasonic's cameras from the four Lumix categories. The event is held 11-14 March, 2010 at Eden Zone, Floor 2, CentralWorld. Check out www.Lumixfriend.com or http://panasonic.co.th. For more information, please contact Panasonic call center 02-729-9000 |
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