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SSI records 26 million tons HRC production SSI Teesside plant start-up imminent, enhance sales to 2.4 million tons in 2012

          SSI has successfully achieved 26 million tons of accumulated HRC production on 19 March 2012, the highest among all steel companies in Thailand. SSI Teesside plant start-up imminent, in sync with the recovery of global economy-steel industry, to support HRC sales target of 2.4 million tons this year. Focuses on Premium Value Products (PVP) with 39% sales ratio in 2011; expects domestic flat steel market to grow 7-8 % per year for the next 10 years.
          Mr. Win Viriyaprapaikit, Group CEO and President of Sahaviriya Steel Industries Public Company Limited (SSI) revealed that on 19 March 2012, SSI Bangsaphan Plant in Prachuab Khirikhan produced hot-rolled steel sheet in coil accumulatively to 26 million tons, the first and highest record among Thai steel companies, which underlines its market leadership position in Thailand.
          “This cumulative 26 million tons is the result of our continuous effort in technical and operational development to service the high growth in demand of domestic market. And also our effort in the innovation of Premium Value Products (PVP) – High Grade Products, Unique Products and Innovated Value Products. In 2011, these Premium Value Product accounts for 39% of our total sales.”
          “I deeply appreciate the customers and the community who helped contribute to this success. I also thank all employees whose hard work and dedication in the last 20 years helped SSI to grow and overcome many difficult challenges. This marks an important history for SSI and Thailand’s steel industry.” Group CEO and President of SSI added.
          “In addition, SSI Teesside’s imminent production start-up will be timely to support our sales volume from Q2/2012. It is good market timing as the global economic outlook is improving and the steel industry is in an uptrend after passing the trough in the last quarter of 2011. This raw material security will enhance our sales volume to reach 2.4 million tons and our ability to raise the ratio of Premium Value Products and therefore the profit margin.
          The company expects Thai flat steel market to grow by 7-8 % per year for the next 10 years.

          For more information, Please contact Public Relations Department
          Sahaviriya Steel Industries Public Company Limited
          Khun Numphung , Khun Sarawut and Khun Padungsak
          Tel (66-2) 238-3063-82 Ext.1302, 1320